By Joel Adams For Mailonline
Published: 10:44 BST, 23 May 2019 | Updated: 10:49 BST, 23 May 2019
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The Littlewoods.com website is selling products including mobile phones, games consoles, jewellery and kitchen appliances at up to £200 more than a sister site owned and run by the same company.
Very.co.uk is also a Shop Direct website and sells many of the same goods but a side-by-side comparison of a random sample of 30 products found each one was dearer on Littlewoods - by up to 34 per cent.
A Vango Taiga 6-person tent is only £899 on Very, but is £199 most expensive from Littlewoods, and a 128GB Huawei P30 phone is £699.99 on Very but £899.99 at Littlewoods.
The same Vango Taigi six-person camping tent is £1099.00 at Littlewoods.com (left) but only £899.99 at Very.co.co.uk (right)
The same Kenwood CH180 300 watt Mini Chopper is 30 per cent more expensive at Littlewoods, £25.99 versus £19.99 at Very
The same Thomas Sabo silver bracelet costs £119 from Littlewoods but only £89 from Very, and a Fitbit Versa Lite will set you back £199.99 from Littlewoods but £50 less at its sister site.
This morning MoneySavingExpert boss Martin Lewis told Good Morning Britain the discovery was a 'great bit of work' by his MSE team, which uncovered the massive price disparities.
Mr Lewis told the GMB presenters: 'We checked 30 items and on all 30 items we checked, that were identical in Littlewoods and Very, Very was cheaper - up to 34 per cent cheaper.
At Littlewoods.com the Fitbit Lite Vera is fully 33 per cent more expensive than it is at Very.co.uk: £199.99 not £149.99
These Nike Sportswear fleece pants in 'plum' colour will set you back £33 from Very.co.uk but £42 at Littlewoods.com
This sterling silver Double Row Heart bracelet from designer Thomas Sabo costs £20 more at Littlewoods than at Very
'Frankly if you shop on Littlewoods' website always go to Very to see if exactly the same item is being sold at a cheaper price which we found it usually is.'
Both websites are run by Shop Direct Ltd, and evidence suggests they have the same warehouse.
Items marked as 'low stock' on one website are also 'low stock' on the other'; items ordered on the same day arrived by the same courier on the same delivery date; and both websites have the same 'returns' address, MSE found.
