Written by Emily Dixon, CNN
Japanese women join campaign to ban workplace high heel requirements
Opened Wednesday, the new women's floor at NikeTown London sells "extended offerings of plus-sizes," as well as women's team kits and customized sportswear.
Sarah Hannah, Nike's general manager and vice president for women in Europe, the Middle East and Africa, said in a statement: "With the incredible momentum in women's sport right now, the redesigned space is just another demonstration of Nike's commitment to inspiring and serving the female athlete."
The sportswear brand follows retailers including Old Navy and Nordstrom, as well as UK department store Debenhams, in displaying size-inclusive mannequins.
Retailers wake up to opportunity in plus-size clothing
Nike released a women's plus-size range in 2017, offering sizes from 1X to 3X, with a campaign featuring model Paloma Elsesser, influencers Grace Victory and Danielle Vanier, and hammer thrower Amanda Bingson.
Earlier this year, Nike also collaborated with influencer Chloe Elliott and British online retailer Very to showcase their plus-size range.
"We want the same clothes as everybody else, in bigger sizes, available in store," writer Laura Capon said.
Plus-size models including Tess Holliday, Lauren Nicole and Bella Golden addded their names to the letter.
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