By Jim Norton for the Daily Mail
Published: 23:06 BST, 9 June 2019 | Updated: 08:08 BST, 10 June 2019
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Shoppers are used to hunting around for the best deal – but seldom inside the same shop.
Sainsbury’s is charging customers up to £40 more for identical items that can be found just ten yards away at an Argos counter in the same store.
It comes after the supermarket giant opened Argos kiosks in hundreds of its stores following its £1.4billion takeover.
A children’s Chad Valley sand and water table sold at £25 in a Sainsbury’s in Ely, Cambridgeshire, was just £16.50 at the Argos kiosk. A stock image is used above for illustrative purposes [File photo]
But though the brands are now part of one company, they sell many of the same products, such as vacuum cleaners, razors and children’s toys at wildly varying prices.
Now campaigners have called on Sainsbury’s to align the prices, warning that customers could feel ‘tricked’.
Among the items is a Bluetooth speaker costing £99 at a south London Sainsbury’s and £69 at the Argos in the same shop, the Sunday Times found.