Green eco-warriors are killing off tourism because visitors think the Great ...

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Queensland's tourism industry is facing a recession as an increasing amount of tourists shun the Great Barrier Reef.

Reef cruise operators and tourism experts have seen a downturn in the amount of interest the once popular destination is receiving.

They argue claims made by environmental groups and eco-warriors that the reef is dying are detrimental to the industry.

Cairns-based Coral Expeditions commercial director Jeff Gillies said the overall negative perception of reef health has 'definitely affected the downturn in reef tourism'.