Uber boss wants to target pensioners and become more active in rural areas

Uber boss wants to target pensioners and become more active in rural areas as he fears company is seen as for millennials only Uber chief executive predicts app will be soon used by pensioners in rural areas Dara Khosrowshahi says pensioners going to and from care homes will use Uber He said in exclusive interview with the Mail that having a car would be obsolete Uber boss said cars will be similar to horse riding - popular with the super-rich

By Emily Kent Smith In Washington For The Daily Mail

Published: 02:07 BST, 14 June 2019 | Updated: 07:09 BST, 14 June 2019

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Taxi app Uber will expand into rural areas and try to be more OAP-friendly, says the company’s boss.

Calling an Uber on your phone is seen as something urban millennials do.

But its chief executive predicts that the app will be used by pensioners going to and from care homes in rural areas before long.

In an exclusive interview with the Mail, Dara Khosrowshahi also claimed car ownership would soon become obsolete, with only the super rich and ‘elite’ bothering to own and drive their own vehicles.

Having a car would be similar to riding a horse, he claimed, popular with the ‘curious minded’ or those ‘who can afford it’.

Uber CEO Dara Khosrowshahi takes part in a discussion during an event of The Economic Club of Washington on Tuesday

Pressed on how the app