Young Chinese women proudly show off their body hair in selfie contest

Young Chinese women have flocked to show off their body hair in a popular social media contest. 

The trending competition has gathered at least 190 million views after being posted to China's Twitter-like Weibo platform under the hashtag #GirlsBodyhairCompetition# yesterday.

Organiser wants to encourage women not to worry about their body hair, especially in summer when they wear T-shirts and dresses.  

Female web users have competed to flaunt pictures of their hairy arms and legs, sparking at least 270,000 comments under the thread. 

The photo competition was initiated by an entertainment blogger who claims to be surprised by the responses from web users.

The organiser, known by his moniker 'Shen Dian Tong Ji Lin', told MailOnline he decided to organise the selfie contest after one of his female followers sent him pictures of her limbs, complaining about her body hair.

'Considering now it's summer in China, many girls need to wear short-sleeved or sleeveless clothing, and many of them have concerns about their body hair, therefore [I] organised this competition,' said the organiser, who has nearly 10 million fans on Weibo.  

The top three participant attracting the most clicks with their pictures would be awarded 88 yuan (£10), 66 yuan (£7) and 55 yuan (£6) in cash.

One of the most-viewed entries shows a hairy arm with a daddy longlegs. 

The uploader, who claimed to be a woman, wrote: 'Mosquitoes can't bite me. I am a girl. Does anyone have more [body hair] than me?'