Pizza chain may have broken the LAW after tricking furious customers into ...

Popular pizza chain may have broken the LAW after tricking furious customers into eating fake meat A pizza chain come under fire after it admitted to secretly serving fake meat  a marketing lawyer claims the establishment may be in breach of the law  The pizzas had been advertised as featuring a medium-rare burger patty Burger patty was made of a plant-based product made to feel like meat

By Claudia Poposki and Kelsey Wilkie For Daily Mail Australia

Published: 03:23 BST, 1 July 2019 | Updated: 03:23 BST, 1 July 2019

View
comments

A pizza chain that came under fire after it admitted to secretly serving fake meat to customers could have broken the law, according to an expert.

Thousands of customers flocked to buy Hell Pizza's Burger Pizza when it launched in New Zealand last week.

The pizzas were advertised as featuring a medium-rare burger patty – however, the company failed to mention it was made with fake meat.

Rae Nield, a marketing lawyer, told Stuff there is a high risk that the business had breached the Fair Trading Act.

Scroll down for video 

Thousands of customers flocked to buy Hell Pizza's Burger Pizza when it launched in New Zealand last week. The pizzas were advertised as featuring a medium-rare burger patty – however, the company initially failed to mention the meat-free element

Thousands of customers flocked to buy Hell Pizza's Burger Pizza when it launched in New Zealand last week. The pizzas were advertised as featuring a medium-rare burger patty – however, the company initially failed to mention the meat-free element 

New Zealand's Ministry of Primary Industries revealed on Twitter they would be meeting with the establishment

New Zealand's Ministry of Primary Industries revealed on Twitter they would be meeting with the establishment

'What does a reasonable consumer expect if it says 'burger' and there's no qualifier – it doesn't say "veggie" or "meat-free'. A reasonable consumer is going to think that means meat,' Ms Nield said.

New Zealand's Ministry of Primary Industries revealed on Twitter they would be meeting with the establishment.

'We're aware consumers have

read more from dailymail.....

Get the latest news delivered to your inbox

Follow us on social media networks

PREV German rescue captain to sue Italy's Salvini over migrant comments
NEXT Beauty makeover: Elizabeth Holmes gets a fresh blow-out while dialing back on ...