Lady Gaga released a video on Tuesday announcing her new line, Haus ...

Lady Gaga released a video on Tuesday announcing her new line, Haus ...
Lady Gaga released a video on Tuesday announcing her new beauty line, Haus ...
Written by By Kendall Trammell, CNN
Lady Gaga knows the world already has plenty of brands. She still wants to introduce you to hers.
The pop star released a video on Tuesday announcing her new line, Haus Laboratories.
"They say is in the eye of the beholder," Gaga says in the video."But at Haus Laboratories, we say is how you see yourself."
View this post on Instagram

When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

A post shared by Lady Gaga (@ladygaga) on

about how she struggled to embrace her inner and outer when she was young. Then she discovered makeup after watching her mother put it on in the mornings.

"I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true," Gaga said. "It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing

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