Kaufland unveils plans to open at least 20 stores across Australia within a ...

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() German supermarket chain's bold plot to destroy Aldi: Secretive retailer 'Kaufland' unveils plans to open at least 20 stores across Australia within a year Kaufland has five confirmed stores in Vic and nine more on the drawing board The German retailer is 15 times bigger than Aldi stores and stock more products  The new investment in Victoria is worth $435 million and will create 1,500 jobs

By Charlotte Karp For Daily Mail Australia

Published: 09:48 BST, 1 September 2019 | Updated: 09:48 BST, 1 September 2019

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German supermarket giant Kaufland has revealed an aggressive plan to build up to 20 new stores in Australia.

The Victorian State Government announced the new Kaufland development plans on Thursday, which included rapid expansion around Melbourne with five approved stores and nine more on the drawing board.

But the store bears striking similarity to rival German supermarket, Aldi.

While both businesses champion cheap products, Aldi has its own brand and stock 1,300 products, whereas Kaufland stock about 40,000 different products from a variety of different brands, news.com.au reported.

The Victorian State Government announced the new Kaufland development plans on Thursday, which included rapid expansion around Melbourne with five approved stores and nine more on the drawing board (pictured: a Kaufland store)

The Victorian State Government announced the new Kaufland development plans on Thursday, which included rapid expansion around Melbourne with five approved stores and nine more on the drawing board (pictured: a Kaufland store)

Kaufland stores are also 15 times bigger than Aldi stores, and sit at 20,000 square metres. 

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