By James Tapsfield, Political Editor For Mailonline
Published: 16:47 BST, 1 September 2019 | Updated: 16:47 BST, 1 September 2019
Michael Gove today kicked off the government's biggest ever public information campaign with a £100million advertising blitz urging people to 'Get Ready for Brexit'.
The huge campaign features billboards and a revamped website where panicked Brits can find out how crashing out of the bloc might affect their businesses and travel plans.
Advertisements on television will follow, while Whitehall has ordered T-shirts and mugs bearing the slogan.
The Cabinet Office said its research showed only half the population think it is likely the UK will leave the EU on October 31.
There have been dire warnings over shortages of fuel, food and medicines - all of which have been played down by ministers.
The huge campaign features billboards (pictured at the Westfield shopping centre) and a revamped website where panicked Brits can find out how crashing out of the bloc might affect their businesses and travel plans
Michael Gove, pictured on the BBC's Andrew Marr Show today) is urging the public to prepare for Brexit through