H&M comes under fire for new ad that features a young Black model with 'messy' ...

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H&M has once again come under fire for a new ad that features children with messy hair.

One of the photos from the ad showed a young Black girl with her natural hair pulled into an undone ponytail as she modeled a floral printed sweatshirt. 

The controversial ad for H&M's clothing line for kids also featured other children with messy hairstyles. 

Photos of the young girl began making its rounds on social media last Thursday, but it was celebrity hairstylist, Vernon François, who called out H&M for the problematic image.

François admitted that he did not have all the facts nor had he seen a statement from H&M; however, he wrote on Instagram that 'it is essential that we have a conversation' about the photo. 

This photo has become one of controversy on social media

This model's hairstyle has caused controversy on social media

H&M has once again come under fire for a new ad that features children with messy hair. One of the photos from the ad showed a young Black girl (left and right) with her natural hair pulled into an undone ponytail as she modeled a floral printed sweatshirt

Photos of the young girl began making its rounds on social media last Thursday, but it was celebrity hairstylist, Vernon François (Instagram post pictured), who called out H&M for the problematic image

Photos of the young girl began making its rounds on social media last Thursday, but it was celebrity hairstylist, Vernon François (Instagram post pictured), who called out H&M for the problematic image

'This post is just an assessment based on all my years of seeing situations like this happen time and time again. And its got to stop. 

'This beautiful young girl’s #kinky hair appears to have had very little to no attention yet all of her counterparts have clearly sat in front of someone who was more then capable of styling other hair textures,' François wrote. 

François wrote that his 'hear breaks imagining yet another girl from my community sitting in front of a mirror being ignored by the team around her, left to her own devices because someone didn’t know how to handle her texture'.

The stylist then pointed out that it was more than likely that the photograph had been 'seen and APPROVED by countless "professionals". Lets say conservatively 50 people'.

'It’s breathtaking to me that not one person looked at this shot and had the same reaction that the internet seems to be feeling since the campaign broke. THAT IS AN ISSUE. We must do better. Our girls, our young women deserve better. Let this be a moment of learning,' François wrote. 

Several people took to social media to slam the clothing line for 'disrespectful' ad.

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