By Chauncey Alcorn For Dailymail.com
Published: 05:15 BST, 23 September 2019 | Updated: 05:21 BST, 23 September 2019
Disney CEO Bob Iger recently spoke about the last-minute moment he chose to kill his company's acquisition of Twitter
Disney was one of several companies looking to buy Twitter in 2016, but right before a deal was signed roughly a year later, CEO Bob Iger had a sudden change of heart.
He recalled looking at his own Twitter notifications before deciding the constant personal attacks, celebrity feuds, racist trolling, and verbal assaults from everyone including President Donald Trump didn't exactly align with the family-friendly image of the global corporation that created Mickey Mouse and 'Toy Story'.
'The troubles were greater than I wanted to take on, greater than I thought it was responsible for us to take on,' Iger told the New York Times during an interview published Sunday, confirming details shared in Iger's new book, which is set to hit store shelves Monday morning.
'There were Disney brand issues, the whole impact of technology