In China, Macron wants to take Beijing "at its word" on free trade

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* Macron in China on Nov. 4-Nov. 6 for 2nd trip since president

* French leader to be guest of honour at Shanghai import fair

* German minister, EU trade chief show united EU front - Elysee

By Marine Pennetier and Michel Rose

SHANGHAI/PARIS, Nov 3 (Reuters) - French President Emmanuel Macron will seek to make China deliver on promises to grant more access to foreign companies, eyeing agribusiness and finance, advisers said ahead of his arrival in Shanghai for a giant import fair.

Macron, who will attend the fair along with other European officials including incoming EU trade commissioner Phil Hogan, would take China "at its word" that it aims to open itself up to trade, a presidential adviser said ahead of the Nov. 4-6 trip.

"Since this fair is supposed to demonstrate China's openness, well, let's prove it with access to its agrobusiness market and progress on the EU-China deals," the adviser added.

Macron will travel with a business delegation of 30 companies ranging from blue chips to small firms. He will seek greater access in the fields of finance and aerospace as well as fewer export restrictions for French poultry.

China has long been dogged by Western allegations of unfair trade practices, from forced tech transfers to protectionist market entry policy.

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That has led to disputes with the United States in particular, which has slapped tariffs on Chinese exports. The French adviser said Washington was right to push for better behaviour from the Chinese, even if France does not necessarily support President Donald 's trade moves.

"The United States ask the right questions, but don't necessarily have the right answers," the French adviser said.

The French president will be visiting China for the second time since he took office. During his last trip last year, he said Beijing's flagship "Belt and Road" project to develop global trade infrastructure should not be "one-way" https://www.reuters.com/article/us-china-france/chinas-new-silk-road-cannot-be-one-way-frances-macron-says-idUSKBN1EX0FU.

Macron has been keen for EU countries, which negotiate trade deals as a bloc, to show a united political front towards Beijing. When President Xi Jinping came to Paris in March, Macron invited German Chancellor Angela Merkel and EU Commission chief Jean-Claude Juncker to the Elysee palace.

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Germany's exports to China account for nearly half the EU total and more than four times as much as those of France.

Demonstrating unity is "important, because we know how Europeans have moved to China without any co-ordination in the past, letting China think we were divided," the adviser said. (Reporting by Marine Pennetier in Shanghai and Michel Rose in Paris Editing by Peter Graff)

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