Actor Steve Coogan was branded 'patronising' on Channel 4 News last night as he claimed Conservative voters were 'ignorant'.
The 54-year-old star - who has previously voted Labour but is tactically voting Liberal Democrat today - that his alter-ego Alan Partridge is 'ill informed and ignorant and therefore, he's a Conservative and a Brexiteer'.
He also then claimed that the Tories 'don't invest as much money in education because they depend on a certain level of ignorance from their supporters'.
Actor Steve Coogan claimed Conservative voters were 'ignorant' on Channel 4 News last night
But James Johnson, a former special adviser to Theresa May, told Coogan that his attitude was making long-term Labour voters go to the Conservatives.
The row began when Coogan, a vocal Remainer and Labour supporter, was asked by host Cathy Newman what Alan Partridge would think of the election.
He replied: 'Alan Partridge is ill informed and ignorant and therefore, he's a Conservative and a Brexiteer, so there you go.
'The reason the Tories don't invest as much money in education is because they depend on a certain level of ignorance from their supporters.'
James Johnson (left), a former special adviser to Theresa May, criticised Coogan's attitude towards politics on the programme last night, which was hosted by Cathy Newman (right)
But Mr Johnson said: 'I don't want to cause a fight with Steve Coogan, but I would say this is exactly the attitude that means these long term Labour voters, who are good people, are leaving the Labour party and going to the Conservatives because people like Steve and people in the Twitter bubble and in the London bubble are calling them stupid.'
Coogan was then asked by Ms Newman whether he was being patronising, and said: 'I could say nothing, but the fact is if you make a difference or you can say anything that will help influence the election, you're honour bound to do that.'
Coogan also joked to Mr Johnson: 'It's OK, Alan Partridge is on your side.'
Earlier in the day, the Stan & Ollie film star said Alan Partridge would have voted for Brexit - and compared the Prime Minister to his larger-than-life character.
Actor Steve Coogan campaigning in Lewes with Lib Dem candidate Oli Henman on Sunday
Speaking to BBC Radio 4's PM programme, he said: 'Yes, he would (have voted Leave) because Alan is like one of those people who is very confident.
'There are lots of people in government actually