Mike Bloomberg's campaign team unleashed a bizarre tweet-storm on Tuesday night as they tried to draw attention away from the Democratic debate after he was left off the stage.
Over the course of four hours, the billionaire's staff conducted polls on eagles, 'revealed' plans to sing his inaugural address with Lady Gaga, and photoshopped his face on to a meatball.
The tweets were met with a mixture of bemusement and derision by social media users, who branded the 77-year-old 'out of touch' and 'embarrassing'.
Mike Bloomberg's campaign attempted to draw attention away from the Democrat debate on Tuesday night after he was left off the stage by posting a series of bizarre tweets
Over the course of four hours, the Mike2020 feed posted 43 tweets ranging from a poll on eagles to spurious 'facts' about the billionaire
While the initial meatball tweet got several thousand likes, the others got only a few hundred each and dozens of retweets
The night began uneventfully, with the Mike2020 feed tweeting: 'We promised to tweet stuff. We promised fun stuff. We promised the best stuff. Here we go.'
'Mike’s not in tonight’s CCN Dem Debate,' his staff added, 'but, to get to know him better, here are some interesting facts about Mike.'
That was followed by a few actual facts - his place of birth and alma mater - before a message that said: 'Test your political knowledge: SPOT THE MEATBALL THAT LOOKS LIKE MIKE.'
Underneath was a stock image of a plate of meatballs with Bloomberg's face photoshopped over the top of one of them.
The team then sent out a barrage of 43 tweets that included tidbits such as: 'Mike’s house is designed to look exactly like the interior of the Millennium Falcon.'
Another said: 'Mike has eaten clams casino for breakfast, lunch and dinner every day for the past 30 years.'
Bloomberg, a billionaire with a successful media empire, was left off the stage in Iowa on Tuesday night because he is not competing there after a late entry into the race
A third read: 'Podium order was determined by a corn dog eating contest at the Iowa State Fair.'
Aside from the initial meatball tweet, which received almost 4,000 likes, the other tweets got just a few hundred likes each and a few dozen retweets.
Bloomberg himself interjected a