Rowan Baxter died along with his three children when their car was set alight ...

Ex-NRL player Rowan Baxter portrayed his life on social media as a fun-loving dad who was always showering his three young children with love an affection.

The fitness coach posted was often seen playing with his kids Aaliyah, Laianah, and Trey. His Facebook page was filled adorable posts dedicated to his children.

'Love you to the moon and back,' he posted just six days about his son, Trey. 

'Goodnight my babies, Daddy loves you,' he posted just one month ago.

But behind the smiling pictures, a darkness was brewing.

The fitness coach was often seen playing with his kids; Aaliyah, Laianah, and Trey. His Facebook page was filled adorable posts dedicated to his children

The fitness coach was often seen playing with his kids; Aaliyah, Laianah, and Trey. His Facebook page was filled adorable posts dedicated to his children

Former NRL star Rowan Baxter appeared to be a fun-loving father who was always showering his three young children with love an affection

Former NRL star Rowan Baxter appeared to be a fun-loving father who was always showering his three young children with love an affection

'T-R-E-Y, love you to the moon and back,' he posted six days ago

'T-R-E-Y, love you to the moon and back,' he posted six days ago

Baxter is believed to have poured petrol on himself, his wife and three children before setting them alight on Wednesday morning.

Baxter and the children all died in the white Kia SUV at Camp Hill, in Brisbane's south east, about 8.20am on Tuesday.

His wife Hannah managed to escape the car but suffered serious burns and is fighting for her life in hospital. 

Baxter, an ex New Zealand Warriors player, is believed to have stabbed himself with a knife during the horrific attack on his family. 

To the outside world they were a happy family but Baxter and his wife had been separated for months. 

Family friend Joey Abraham told Daily Mail Australia Baxter had been denied access to his kids months earlier after his wife left him for another man. 

'Rowan was in a real bad place there for a bit because of the separation.

'He was struggling. 

The couple separated last year and the business they ran - Integr8 Fitness - closed at the end of 2019

The couple separated last year and the business they ran - Integr8 Fitness - closed at the end of 2019

Residents rushed to help as thick smoke filled the street, but the vehicle was completely alight, and there was little they could do to help the people inside

Residents rushed to help as thick smoke filled the

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