Comedian Joe Lycett changes his name legally to Hugo Boss

Comedian Joe Lycett changes his name legally to Hugo Boss in protest at giant threatening to sue small businesses for using the word 'Boss' Joe Lycett posted on Twitter today criticising the German giant Mr Lycett said he had changed name by deed poll and posted the letter online The comedian is now known as Hugo Boss and not Joe Harry Lycett 

By Joe Middleton For Mailonline

Published: 17:07 GMT, 1 March 2020 | Updated: 17:21 GMT, 1 March 2020

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A comedian has legally changed his name to Hugo Boss in protest at the company for targeting small businesses and charities who use the word 'boss' in their name. 

Joe Lycett made the announcement on his Twitter this afternoon and posted a letter showing he had changed his name by deed poll.

In a post this he said:  'So @HUGOBOSS who turnover approx $2.7 billion a year) have sent cease & desist letters to a number of small businesses & charities who use the word 'BOSS' or similar, including a small brewery in Swansea costing them thousands in legal fees and rebranding.'

In a follow up tweet he said: 'It's clear that @HUGOBOSS HATES people using their name. 

Joe Lycett, pictured here on Sunday Brunch, has criticised the German fashion giant

Joe Lycett, pictured here on Sunday

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