Essex tourism board is to launch a social media film to challenge stereotypes

The only way is upmarket! Essex tourism board is to launch a social media film featuring 'ambassadors' to challenge decades-old stereotypes about the county Tourism board in Essex to launch film featuring ‘ambassadors’ on social media  County of Essex wants to prove it has more to offer than fake tans and cosmetics But one local refuses to let property out to groups of girls on ‘Towie weekends’ 

By Daily Mail Reporter

Published: 01:51 GMT, 2 March 2020 | Updated: 01:57 GMT, 2 March 2020

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The county of Essex has the kind of strong brand that most tourist offices can only dream of – the problem is, it’s not the one they want.

Now after a decade of being associated with reality TV show The Only Way Is Essex, the county wants to prove it has more to offer than fake tans and cosmetic enhancements.

Essex’s tourism board will launch a film on social media featuring ‘ambassadors’ to challenge the stereotypes.

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