. to day Wendy’s began serving breakfast like the Breakfast Baconator, Chicken Biscuit and Frosty-ccino across the country ، Wendy’s is now offering a variety of breakfast items on its menu at restaurants nationwide.
Wendy's has entered the free breakfast wars.
To celebrate the launch of its new breakfast menu, the fast-food chain is giving away a free Honey Butter Chicken Biscuit for customers who place an order on Wendy's app.sonos sonos One (Gen 2) - Voice Controlled Smart Speaker with Amazon Alexa Built-in - Black read more
In a a press release Monday, Wendy's took a shot at its fast-food rivals (without naming any), saying that "some others in the category have let breakfast consumers down by offering breakfast sandwiches with frozen, folded eggs and pre-cooked bacon."
Wendy's is putting a stronger emphasis on digital. CEO Todd Penegor said that the number of digital orders doubled last year to 2.5%. The company hopes to have 10% of its sales from digital within the next four years.
Wendy's wants people to sample its new offerings. To get a free Honey Butter Chicken Biscuit, customers will have to use the app. The offer is only valid once but lasts until April 6.