Honey Pot Company slammed with 'racist reviews' because CEO said she wanted to ...

A Black woman-owned business has come under fire for being 'racist' towards white people because the CEO said she wanted to inspire black girls in a commercial - but their sales are up 50 percent as a result of the backlash. 

The Honey Pot Company is a plant-based feminine hygiene business created by Beatrice Dixon that sells products in Target stores across the country. 

In a Target commercial aired in February Dixon says: 'The reason why it's so important for Honey Pot to do well is so the next black girl that comes up with a great idea, she can have a better opportunity, that means a lot to me.'

Her message has been attacked by some customers as 'racist' for its preferential treatment of black women, triggering a stream of angry reviews on review-website TrustPilot.  

'Black girls are empowered using this product... I guess whites girls aren’t. I’ll be letting Target know about this racist company,' one review said. 

Black woman-owned business Honey Pot Company has come under fire for being 'racist' towards white people because the CEO Beatrice Dixon (above) said she wanted to inspire black girls in a Target commercial that aired this month - but their sales are risen by 50 percent

Black woman-owned business Honey Pot Company has come under fire for being 'racist' towards white people because the CEO Beatrice Dixon (above) said she wanted to inspire black girls in a Target commercial that aired this month - but their sales are risen by 50 percent

In a Target commercial aired in February Dixon says: 'The reason why it's so important for Honey Pot to do well is so the next black girl that comes up with a great idea, she can have a better opportunity, that means a lot to me'

In a Target commercial aired in February Dixon says: 'The reason why it's so important for Honey Pot to do well is so the next black girl that comes up with a great idea, she can have a better opportunity, that means a lot to me'

'I can't support a company in good faith that is openly racist about their customers,' one person wrote. 

'Racism can destroy a company and its leaders. Looks like this company is going down in flames. #GetWokeGoBroke,' another user added. 

'Why not inclusive? Inclusive. That's what matters. Denoting products as being about/for one particular race is just wrong,' one person wrote. 

'Imagine the impact the commercial could have made if only ONE adjective was deleted and well wishes for ALL young girls to succeed. I'm shocked Target is supporting this product line, many of us are not!!!' one white woman wrote in her review. 

Some vicious posts even employed the n-word and racial slurs. 

While Honey Pot was slammed with negative reviews, it was also given glowing praise by some customers. 

'Love the product, the entrepreneur, the representation!' one user wrote. 

Honey Pot is a plant-based feminine hygiene company that was launched in 2014

Honey Pot is a plant-based feminine hygiene company that was launched in 2014

Her message has been attacked by some customers as 'racist' for its preferential treatment of black women, triggering a stream of angry reviews on review-website TrustPilot

Her message has been attacked by some customers as 'racist' for its preferential treatment of black women, triggering a stream of angry reviews on review-website TrustPilot

Reviewers complained that the Honey Pot commercial was not inclusive, even though Dixon never explicitly said her products were intended for a certain race

Reviewers complained that the Honey Pot commercial was not inclusive, even though Dixon never explicitly said her products were intended for a certain race

'There is Nothing racist about commercial. At the end the owner simply said she wants product to do well so the next black girl can have an opportunity. As we know there are not a lot products in target that owned by black women. We are all also aware that

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