Latrell Mitchell has hit back at criticism of his appearance in an NRL ad campaign.
Some fans criticised the ad - which features Tina Turner's song 'The Best' in an homage to a famous campaign from the 1990s - pointing out a string of errors and saying it was too politicised.
The two-minute advert shows Mitchell standing in the water at a beach with an Aboriginal flag draped over his shoulders, which Karl Stefanovic claimed did more harm than good.
'How do you unite the game when you have a picture of Latrell Mitchell on his own with the Aboriginal flag around him? That's not unifying, that's divisive,' he said on the Today show.
In response, Mitchell shared posts on Instagram written by fans who hit back at Stefanovic.
Today Show host Karl Stefanovic slammed the ad on Tuesday as 'not unifying' and 'divisive'. Pictured with co-host Allison Langdon
The NRL has defended their virtue-signalling 2020 TV campaign after fans slammed the ad for being too politicised. Pictured: Latrell Mitchell with an Aboriginal flag draped around him from the new campaign
On Wednesday morning, the South Sydney Rabbitohs star shared an Instagram story post written by a fan who slammed Stefanovic for his comments
'A week after Indigenous All Stars and they back going after [Mitchell]. It's disgusting,' one fan said.
Mitchell also shared another comment made by a fan who defended him.
'This ad shows [Charnze] Nicholl-Klokstad by himself, shows [Tyson] Frizell by himself. Yet Karl picks out Latrell standing by himself with the Aboriginal flag as ''divisive''. Once again blackfullas can't be proud of our culture without a white person's approval,' the comment read.
'Once again an indigenous people must shut up and play footy so that we can avoid offending the racists of our country.'
The NRL was forced to defend its controversial new TV campaign after fans slammed the ad for its 'political correctness' and embarrassing blunders.
NRL chief commercial officer Andrew Abdo said the commercial is not intended to be political and showcases highlight moments for the game over the past 30 years.
NRL chief commercial officer Andrew Abdo defended the campaign, saying it was a showcase of the codes proud history
Latrell Mitchell (pictured with daughter Inala and his partner)
US rapper Macklemore's pre-match tribute to same-sex marriage at the 2017 Grand Final is also featured - as fans criticised his inclusion given his tenuous association with rugby league.
Mr Abdo stood firm, telling the Sydney Morning Herald the campaign was a showcase of the code's proud history.
'We're not forcing anyone to believe in one thing or another,' he said. 'Those events have happened. Latrell is a superstar for us, Macklemore performed at the grand final in a moment we were really proud of. That brought our fans together and his performance was great.
'This campaign is not intended to be political. It's a showcase of our history; our people, our events that shaped where we are today. The intent of the campaign is to embrace what's happened in the last 30 years, but also to give a nostalgic feeling for people who are new to the game to understand the moments that have