Wilford Brimley, actor who appeared in Cocoon before becoming Quaker Oats pitch ...

Wilford Brimley, the longtime character actor who appeared in such hit films as Cocoon, The Firm, The Natural and The China Syndrome but is best known as the pitch man for Quaker Oats food products, has died. He was 85.

Brimley passed away at his home in his native Utah, TMZ reported.

The news site said that Brimley was on dialysis while being treated in an intensive care unit after his health deteriorated in the final days of his life.

Wilford Brimley (seen above in New Jersey in 2017) has died after falling severely ill in his home in his native Utah on Saturday, TMZ reported

Wilford Brimley (seen above in New Jersey in 2017) has died after falling severely ill in his home in his native Utah on Saturday, TMZ reported

Brimley is seen above speaking at a gala honoring Harrison Ford in Universal City, California, in September 2011

Brimley is seen above speaking at a gala honoring Harrison Ford in Universal City, California, in September 2011

Wilford Brimley (far left), Hume Cronyn (center), and Don Ameche (right) are seen above in the film Cocoon, the 1985 sci-fi comedy drama directed by Ron Howard

Wilford Brimley (far left), Hume Cronyn (center), and Don Ameche (right) are seen above in the film Cocoon, the 1985 sci-fi comedy drama directed by Ron Howard

 Brimley was also known for his public advocacy of diabetes education.

He devoted efforts to raising awareness of the disease after he was diagnosed with diabetes in 1979. 

Brimley is survived by his wife, Beverly, and their three children.

A rep close to the family told TMZ that Brimley's favorite quote was one that he found on a blacksmith's sign.

It read: 'There is nothing made, sold, or done that can't be made, sold, or done cheaper. 

'If price is your only concern, please do business with my competitor.'

Brimley appeared alongside Tom Cruise in the 1993 thriller The Firm

Brimley appeared alongside Tom Cruise in the 1993 thriller The Firm

In 1981, Brimley portrayed Assistant US Attorney James A. Wells in the Sydney Pollack-directed thriller Absence of Malice, starring Paul Newman and Sally Field

In 1981, Brimley portrayed Assistant US Attorney James A. Wells in the Sydney Pollack-directed thriller Absence of Malice, starring Paul Newman and Sally Field

Brimley is seen far right alongside Richard Farnsworth (center) and Robert Redford in the 1984 baseball classic The Natural

Brimley is seen far right alongside Richard Farnsworth (center) and Robert Redford in the 1984 baseball classic The Natural

In 1986 Brimley played a grandfather who cared for his departed son's family on the NBC series Our House. Brimley is pictured above with stars Shannen Doherty (top left); Chad Allen (top right); Deidre Hall (second row right); and Keri Houlihan (bottom left)

In 1986 Brimley played a grandfather who

read more from dailymail.....

PREV Woman, 57, who underwent the first face transplant in the U.S. dies from an ...
NEXT James Murdoch steps down from the board of News Corp over 'disagreements over ...