Tempers flared at one of the country's most popular seaside resorts this weekend as drinkers flocked to the beach amid soaring temperatures across the UK.
Cornwall Council today slammed 'ignorant' tourists who descended on Beauty spots without their face masks, as Britons elsewhere appeared to ignore social distancing rules while gathering at bars.
In Brighton, an argument between two women erupted into violence on Saturday as temperatures hit 72F (22C).
Security staff and passers-by jumped in to help break-up the fight between the women, who appeared to pull at each other's hair as they tumbled to the ground near the seafront.
Pictures taken today also revealed how revellers gathered for drinks in the streets of Soho, while Bournemouth beach again looked busy as sunseekers flocked to enjoy a splash in the sea.
As temperatures hit 72F in Brighton this weekend, tempers boiled over when an argument between a group of women erupted into violence with bystanders cheering them on
Others, including a security guard, rushed to break up the fight which took place near Brighton seafront
During the fight, both women appeared to grab hold of each other's hair as they tumbled to the floor
Deputy leader of Cornwall Council Adam Paynter today admitted there is fear in the community for a rise in coronavirus cases as people travel to the region for their holidays.
A man in his 40s has died after being pulled from the sea near a beach in west Cornwall.
Devon and Cornwall Police said they were contacted by the coastguard at 1.30pm on Saturday to reports that a man had got into difficulty at Pedn Vounder Beach, near Porthcurno.
Members of the public and medical staff were unable to revive him, police said.
In a statement, Devon and Cornwall Police said: 'The next of kin have been informed and a file will be prepared for the coroner.'
Anyone with information about the incident is asked to contact police on 101 and quote log 594 of August 1.
Speaking out about holidaymakers flocking to Cornwall, where today a man in his 40s died after being pulled from the sea, he told LBC: 'It is feeling quite busy, it's difficult to know exactly where it is numbers-wise.
'Many hotels and certainly bed-and-breakfasts either haven't opened or are seeing less visitors but then our campsites and caravans are seeing a lot more people using those sites so it is feeling busy when you're out in some of our towns.'
Councillor Paynter also hit out at 'ignorant' tourists who refuse to wear face masks during their visit to the south-west.
He said: 'Clearly we've still got a very low number of cases of coronavirus but obviously residents want to keep it that way.
'I've heard two different incidents where people have been overheard saying: "Well, I'm not going to wear a mask. I came down here to get away from all of that".
'I think that's pretty ignorant thinking that coronavirus doesn't exist down here.
'We did have 20 positive cases this week which was up 14 from the previous week.
'So it's something that local residents are concerned about because they've been sensible, they've behaved.'
In Brighton, large groups of people were seen gathering around bars this weekend, with many revellers appearing to break social distancing rules by standing close together in large groups.
In Brighton, groups gathered near pubs and bars in large numbers as they enjoyed the sunny weather
Large groups were also seen gathered around tables in pub gardens near to the seafront in Brighton
As the crowds gathered to enjoy their drinks, an argument erupted between a group of women
Security staff attempted to break up the argument, which later turned into a full-blow fight
As revellers gathered around tables in large numbers on Saturday, an argument erupted between one group of women.
A security worker ended up holding a hairpiece as he desperately grappled to split the women.
An observer said: 'It was very warm and large numbers of people had been drinking all afternoon, totally ignoring social distancing measures.
'Suddenly a minor disagreement erupted into a full-scale fight with the women trading blows.
'Drinkers and bystanders began cheering and clapping and people were filming the fight on their phones. The behaviour of the women was shocking but the people cheering it on were disgusting.
'The fight then spilled over to another area with