An influencer is being labelled 'insensitive' after posting Instagram photos of herself in an orange ballgown after the West Coast sky turned a similar color amid the swath of wildfires.
Earlier this week, the skies sprawling over California and Oregon turned a frightening, apocalyptic shade of amber as dangerous wildfires raged on.
Social media on Thursday quickly flooded with shocked reactions as pictures surfaced, but one photo set taken by a San-Francisco based blogger stirred some controversy.
Colette LeClair shared a pair of beach photos on Wednesday that accompanied a message discussing her new move from the Bay Area to Los Angeles.
Colette LeClair (pictured), an influencer with 30K followers, shared a pair of beach photos this week on Instagram
The photo set of LeClair (pictured) caused some outrage among social media users who dubbed the pictures 'insensitive' and 'tone deaf'
But while LeClair was preparing for her nearly 400-mile move further south, some people online argued that the Instagram post was in poor taste.
'We live in hell,' wrote author Carolin Moss, who flagged the pictures in a now-deleted Twitter post, Yahoo Life reports.
'This is an influencer who just posted a photo of clothing she’s selling by *posing in it* on the beach in San Francisco as forest fires rage around her.'
The photo set also received backlash, with some calling it 'tone deaf', because it advertised where to purchase the orange gown and was seen as attempt to boost traffic to her blog site.
As of Saturday afternoon, the Instagram post's comment section has been turned off and the caption has been edited.
Pictured: The caption shared with the beach photo set was edited by LeClair after receiving backlash
In the new caption, LeClair explained that post was simply a final goodbye to San Francisco and that the photos were an extension of her love for photography.
'My last day here! Wanted to say goodbye to the ocean and beach and do something I used to enjoy so much here for years- TRIPOD PHOTOS,' she wrote.
'And to Clarify- I drove to the beach on my last night in town, and took photos, I love taking photos. I have taken photos for the last 3 years in this city. I love this city.'
The message ended with 'prayers' for California and the affected people, which Yahoo Life reports was not included in the initial Instagram post.
LeClair told the publication that she often takes photos on the beach, and acknowledged how overwhelming the fires have been for California residents.
In this photo provided by Frederic Larson, the Golden Gate Bridge is seen at 11 a.m. PT amid a smoky, orange hue caused by the ongoing wildfires, Wednesday
The Bobcat Fire burns downed trees in the Angeles National Forest on September 10, 2020 north of Monrovia, California
A view of downtown Los Angeles under an orange overcast sky in the afternoon in Los Angeles on Thursday
'There is a forest fire 100 miles from where I live, according to the news. It is heartbreaking,' said LeClair, who has 30,000 followers.
'I am always Googling the fires and have been since they started, as most people in California would do. I am very sorry for the fires.'
Despite the amended caption and explanation, some social media users were still put off by the