Perfume firm Jo Malone apologises to Star Wars actor John Boyega after AXING ...

Perfume firm Jo Malone apologises to Star Wars actor John Boyega after AXING him from advert he filmed for them and using entirely non-black cast for version shown in China Perfume company Jo Malone apologised to the black British star John Boyega They had cut him out of an advert when it was remade for the Chinese market Jo Malone has now apologised to Mr Boyega, saying it was a 'mistake' to try and replicate his personal experiences using a different actor

By Lizzie Deane For The Daily Mail

Published: 01:32 BST, 14 September 2020 | Updated: 01:34 BST, 14 September 2020

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Perfume company Jo Malone has apologised to the black British star John Boyega for cutting him out of an advert when it was remade for the Chinese market.

The Star Wars actor came up with the idea for the original advert, which shows him enjoying time with his friends and family where he grew up in Peckham, south London.

Mr Boyega, 28, also directed the advert, based around his personal experiences, for the scented candle brand, titled London Gent.

But in China the advert was recast without any black actors.

Jo Malone has apologised to the black British star John Boyega for cutting him out of an advert when it was remade for the Chinese market

Instead it features Chinese actor Liu Hoaran in Mr Boyega's starring role.

Jo Malone has now apologised to Mr Boyega, saying it was a 'mistake' to try and replicate his personal experiences using a different actor.

The company said in a statement: 'We deeply apologise for what on our end was a mistake in the local execution of the John Boyega campaign.

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