Hundreds of shoppers flooded Aldi supermarkets in Melbourne for its special buys French linen sale.
Large queues of bargain hunters were pictured outside several stores on Wednesday morning, despite COVID-19 restrictions.
Most customers were seen wearing face masks, but the crowds were pictured standing close together as they waited to get their hands on the luxury French flax linen sets for less than $100.
One woman said it did not seem like there was any system in place ensuring social distancing measures were maintained.
Many onlookers were left shocked as the city still in Stage Four lockdown as the state's coronavirus cases remain high, with 42 new cases and eight deaths recorded on Wednesday.
Large queues of bargain hunters were pictured outside several Melbourne stores on Wednesday morning, despite COVID-19 restrictions (Pictured: Aldi's Preston store)
While most customers were seen wearing face masks, the crowds were pictured standing close together as they waited to get their hands on the luxury French flax linen sets for less than $100
Residents are still only allowed to leave their homes for work, exercise and shopping for food or other essential items.
Erica Cervini hit out at Aldi, saying it was 'extremely negligent' to allow this type of gathering to happen during lockdown.
'A friend has sent me a pic of well over 100 in line outside an Aldi in north of Melbourne for special buys of French linen...This is extremely negligent of you to do this during lockdown/pandemic,' she wrote on Twitter.
Another shopper said they drove to a store in north Melbourne hoping to grab some linen but drove home once they saw the massive lines.
'I couldn't imagine how they'd let all those people in to bunch up together and gather around the linen shelf searching for sizes and colours,' she told the Leader.
'I just drove home again. I don't need linen that much.'
Aldi Australia will bring back its luxurious French linen collection for a fraction of the price that's set to rival high-end brands costing hundreds of dollars (picture of the quilt cover set for $89.99 for queen size or $99.99 for king)
Erica Cervini hit out at Aldi, saying it was 'extremely negligent' to allow this type of gathering to happen during lockdown
An Aldi spokesman said the company has implemented a series of social distancing measures across all stores, including 1.5 metre social distancing floor markers at checkouts to ensure staff and customer safety.
'Occasionally, heightened anticipation for a particular product has attracted more