Qantas ends its 30-year partnership with Rugby Australia due to the coronavirus ...

Qantas ends its 30-year partnership with Rugby Australia as airline battles to claw back revenue after being crippled by the coronavirus crisis

By Shive Prema For Daily Mail Australia

Published: 02:20 BST, 23 September 2020 | Updated: 02:40 BST, 23 September 2020


National carrier Qantas has ended its 30-year sponsorship of the Wallabies, saying 'this pandemic has been the undoing'. 

Qantas chief customer officer Stephanie Tully announced on Wednesday that the long-running partnership with the national rugby union team was over. 

'In an environment where thousands of our people have lost jobs and thousands more are stood down while they wait for flying to restart, we can't maintain these sponsorships in the way we have in the past,' Ms Tully said in a statement. 

'While we're dealing with this crisis and its aftermath, the cash cost of our sponsorships has to be zero.

'Qantas has had a very long association with Rugby Australia and the Wallabies, and we've stuck with each other during difficult times. Unfortunately, this pandemic has been the undoing.' 

The cash-strapped airline

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