A children's doll company has copped even more backlash after a mother spotted a tiny penis on one of its popular toys.
Bianca Stone, from Queensland, bought the L.O.L Surprise! doll from a local Coles for her daughter on Monday only to discover X-rated private parts.
'It was certainly a big (little) surprise when my five-year-old unwrapped her new L.O.L doll to find he was anatomically correct,' she told 7News.
Ms Stone took a photo of the seemingly innocent doll wearing a t-shirt and pants, but after taking the toy's clothes off a small penis could be seen.
Bianca Stone, from Queensland, bought the L.O.L Surprise! doll from a local Coles for her daughter on Monday only to discover anatomically correct private parts
Daily Mail Australia has contacted MGA Entertainment for comment.
The X-rated surprise comes a month after Big W removed a series of L.O.L surprise dolls from their shelves in response to a series of complaints after a mother exposed the toys' 'hidden feature' online.
Kate Worsfold, from Brisbane, went viral in August after uploading a Facebook video demonstrating how the popular toys changed into lingerie and bondage clothing when dunked in cold water.
The brand, made by American company MGA Entertainment, is sold at toy stores across Australia, including Target, Kmart, and Big W.
Big W, owned by Woolworths group, told Daily Mail Australia that one range would be stripped after customers expressed concern.
Brisbane mum Kate Worsfold (pictured) went viral in August after sharing a video on Facebook urging parents to avoid LOL Surprise Dolls after discovering hidden 'sexualised' outfits on her daughter's toys
'We have listened to our customers' concerns and have made the decision to remove the range of LOL Surprise #hairvibes dolls from our shelves,' a Big W spokesperson said.
'We continue to work closely with our supplier to ensure that future ranges of LOL Surprise at BIG W are consistent with our customer's feedback.'
The line, marketed for children aged six and up, features little girl