Laurence Fox has accused Sainsbury's of 'promoting racial segregation and discrimination' and said he will be boycotting the supermarket chain after they promoted Black History Month.
The actor, who recently announced he was launching his own political party to 'reclaim British values, denounced the supermarket on Twitter.
He said: 'Dear Sainsbury's
'I won't be shopping in your supermarket ever again whilst you promote racial segregation and discrimination. I sincerely hope others join me. RT'
It came after Sainsbury's announced they would be marking Black History Month, an annual celebration of achievements of the black community, recognising the central role black people have played in history.
Laurence Fox has said he will not be shopping at Sainsbury's after they announced they would be celebrating Black History Month which Fox said was promoting 'racial segregation'
The supermarket says it's aim is to be 'the most inclusive retailer' where 'every single one of our colleagues feels safe and supported at work'.
The company said it is actively pushing for change for black people in the UK and want all their customers and colleagues to be themselves and feel celebrated when they shop at Sainsbury's.
In a statement, Sainsbury's said: 'We are proud to celebrate Black History Month, together with our Black colleagues, customers and communities and we will not tolerate racism.
'We proudly represent and serve our diverse society and anyone who does not want to shop with an inclusive retailer is welcome to shop elsewhere.'
Fox told his 239,000 Twitter followers that despite it being his closest supermarket, they would not be getting his custom until they 'address their regressive and segregationist policies'.
His response sparked debate on Twitter with some backing his views while others said Sainsbury's tweet had had the desired effect.
Sainsbury's said anyone who is not happy with 'an inclusive retailer' is welcome to shop elsewhere as it says it is proud to celebrate Black History Month with their communities
Fox, who sparked controversy when he said suggestions of 'racism' over how the Duchess of Sussex was treated in some quarters was 'boring', says among his new party's aims are reforming the BBC, protecting free speech and celebrating Britain's contribution to the world
Actor has received substantial sums from former Tory donors to launch his own political party provisionally called Reclaim and hopes to stand dozens of candidates across the UK, he says
January 16, 2020: Fox was involved in a heated debate with the academic and ethnicity lecturer Rachel Boyle after she called him 'a white privileged male' on BBC's Question Time.
The 41-year-old accused Ms Boyle, an academic at Edge Hill University on Merseyside, of 'being racist' after she called him 'a white privileged male' for denying the Duchess of Sussex was hounded from Britain for being mixed-race.
As the row continued the following day he quoted Martin Luther King's 1963 'I have a dream' speech about living in a nation where children 'will not be judged by the colour of their skin but by the content of their character'.
He said: 'This is the position I took last night and I live by in life. If you can improve on it, I'm all ears. Or you can keep screeching ''Racist!'' at me and I can carry on having a jolly good giggle at your expense. The tide is turning'.
January 17, 2020: The actor later went on to reveal that he does not date women under the age of 35 because they are 'too woke' and many of them are 'absolutely bonkers' during an interview with the Delingpod podcast.
During the podcast , Fox said that he called off a relationship with a former partner because she praised a Gillette advert which highlighted 'toxic masculinity.'
January 23, 2020: Fox apologised for his comments about the inclusion of a Sikh soldier in the