Paddy Power signed deal entitling woman to fortune for helping poach betting ...

Hairdresser's '£86k reward for luring a gambling addict from rival bookie': Paddy Power signed deal entitling woman to prize for helping to poach customer from Ladbroke's, court papers reveal Paddy Power hired Ericka Carroll as 'VIP introducer' to encourage high rollers Husband Tony encouraged Antonio Parente to start betting with Paddy Power It was alleged Mr Carroll knew the property investor was a gambling addict  Under the contract Mrs Carroll was entitled to 25 per cent of her client’s losses It suggests she may have received up to £86,750 as result of Parente’s gambling 

By Tom Witherow and Neil Sears for the Daily Mail

Published: 22:47 BST, 4 October 2020 | Updated: 08:38 BST, 5 October 2020

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Britain's biggest bookmaker signed a deal with a hairdresser that entitled her to £86,000 for luring an addicted gambler from a rival, court documents have revealed.

Paddy Power hired Ericka Carroll, 53, who runs a salon from her shed, as a ‘VIP introducer’ to encourage high rollers to gamble with the firm.

The married mother-of-three was picked because her husband Tony, 49, was barred from working with Paddy Power as he had only recently left a job at Ladbrokes, it was claimed. But, in fact, Mr Carroll was the ‘introducer’, according to the documents obtained by the Daily Mail.

The day after the agreement was signed Mr Carroll encouraged Antonio Parente to start betting with Paddy Power despite allegedly knowing the property investor was a gambling addict.

Paddy Power hired Ericka Carroll (left), 53, who runs a salon from her shed, as a ¿VIP introducer¿ to encourage high rollers to gamble with the firm

Paddy Power hired Ericka Carroll (left), 53, who runs a salon from her shed, as a ‘VIP introducer’ to encourage high rollers to gamble with the firm

Paddy Power handed Parente a £20,000 sign-on bonus to ‘induce him to gamble’ and plied him with free trips to the Grand National and Premier League football, said the court documents. Within 13 months he had bet more than £347,000.

Under the contract Mrs Carroll was entitled to 25 per cent of her client’s losses, suggesting she may have received up to £86,750 as a result of Parente’s gambling. The agreement, the first of its kind to be made public, was released following an application to the High Court by this newspaper. Last night, Flutter – the FTSE100 giant which owns Paddy Power, Betfair and Skybet – pledged to cancel all its personal introducer agreements within four weeks, in a major victory for anti-gambling campaigners.

Models Georgia Salpa and Nadia Forde advertise a Paddy Powder promotion offering a holiday for two outside a passport office

Models Georgia Salpa and Nadia Forde advertise a Paddy Powder promotion offering a holiday for two outside a passport office

MPs and campaigners said the contract with the Carrolls was ‘disgraceful’ and urged the watchdog to ban the agreements across the industry. Former Tory leader Iain Duncan Smith said: ‘The industry has consistently sought to trap gamblers so they lose more

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