Competition watchdog hiring to crack algorithms that let online giants dominate ...

'Code-breakers' will tackle web giants that threaten UK firms with ruin: Competition watchdog chief recruits mathematicians to crack secret algorithms that let Facebook and Google grab billions in digital ad revenues Platforms like Google and Facebook have a central role in digital advertising  Competition and Markets Authority say this reduces space for compeition Dr Andrea Coscelli is launching a recruitment drive for talented 'code-breakers' They hope to crack the algorithms online giants deploy to drive internet traffic  Echoes of Winston Churchill recruiting Bletchley Park's code-breaking experts 

By Glen Owen for The Mail on Sunday

Published: 23:51 BST, 10 October 2020 | Updated: 23:51 BST, 10 October 2020

View
comments

Online giants such as Facebook and Google are facing increasing pressure to reveal the secret computer programmes which give them a commercial advantage in the race for advertising revenues.

Dr Andrea Coscelli, head of the Competition and Markets Authority (CMA), is recruiting teams of high-powered mathematicians and psychologists to crack the mysterious algorithms they deploy to drive internet traffic.

It comes as pressure is growing at Westminster for the companies to pay a fair rate to news outlets when they use their material – possibly through a new ‘tech levy’ – and in particular to struggling local media companies which have been hit hardest by Covid-19.

Plans for a code of conduct for tech companies to ensure content producers are properly rewarded were first suggested last year in a report for the Treasury by Jason Furman, President Obama’s former chief economist.

Online giants such as Facebook (pictured: file photo) and Google are facing increasing pressure to reveal the secret computer programmes which give them a commercial advantage in the race for advertising revenues

Online giants such as Facebook (pictured: file photo) and Google are facing increasing pressure to reveal the secret computer programmes which give them a commercial advantage in the race for advertising revenues

There is also an ongoing debate in Government over how to regulate the increasingly powerful internet giants. 

The Home Office is drafting new laws to punish social media companies over harmful material which it allows to be published such as suicide footage or jihadi videos. 

However, it is facing growing criticism over its failure to devise an effective ‘publishers’ exemption’ to stop it leading to the backdoor censorship of mainstream news outlets.

Plans for a code of conduct for tech companies was first suggested last year in a report for the Treasury by Jason Furman, President Obama’s former chief economist (pictured)

Plans for a code of conduct for tech companies was first suggested last year in a report for the Treasury by Jason Furman, President Obama’s former chief

read more from dailymail.....

PREV U.S. weekly jobless claims push lower; labor market momentum slowing
NEXT Ghislaine Maxwell's 'extremely personal' 418-page deposition about her sex life ...