subscriptions fell and cancellations increased after release of ...

’s disappointing third quarter earnings was the result of subscribers canceling their service at eight times the usual rate because of anger over the controversial French film Cuties, it has been reported.

Data unearthed by two analytics firms indicate that there was a sharp uptick in the number of people who cancelled their subscriptions at around the same time that calls were growing for a boycott of over its airing of Cuties. 

Antenna, a data analytics firm that tracks subscribers, reported a ‘meaningful spike in churn rate’ shortly after the hashtag #CancelNetflix went viral.

‘Churn’ measures the number of subscribers who cancel pay services like for any reason, according to USA Today.

In mid-September, Antenna noted that was losing five times as many subscribers in the days after the release of Cuties than the company lost in the previous month.

Two data analytics firms reported that there was a surge in the number of Netflix subscription cancellations amid growing calls to boycott the streaming service over its distribution of Cuties, a French film that has been accused of 'hyper-sexualizing children'

Two data analytics firms reported that there was a surge in the number of subscription cancellations amid growing calls to boycott the streaming service over its distribution of Cuties, a French film that has been accused of 'hyper-sexualizing children'

On Wednesday, Netflix sent a letter to its investors saying that it fell short of its subscriber goal last quarter. In the three month period which ended on September 30, 2.2 million global subscribers joined Netflix. Those results were a sharp drop from the first two quarters of this year when Netflix added 16 million and 10 million subscribers respectively

On Wednesday, sent a letter to its investors saying that it fell short of its subscriber goal last quarter. In the three month period which ended on September 30, 2.2 million global subscribers joined . Those results were a sharp drop from the first two quarters of this year when added 16 million and 10 million subscribers respectively

Antenna, a data analytics firm that tracks Netflix subscribers, reported a ‘meaningful spike in churn rate’ shortly after the hashtag #CancelNetflix went viral. In mid-September, Antenna noted that Netflix was losing five times as many subscribers in the days after the release of Cuties than the company lost in the previous month

Antenna, a data analytics firm that tracks subscribers, reported a ‘meaningful spike in churn rate’ shortly after the hashtag #CancelNetflix went viral. In mid-September, Antenna noted that was losing five times as many subscribers in the days after the release of Cuties than the company lost in the previous month

Another analytics firm, YipitData, also reported in mid-September that ‘churn in the U.S. rose materially this weekend as a result of the “Cuties” backlash.’

Days after the hashtag went viral, YipitData reported that ‘disconnects were running at nearly 8x the daily levels observed in August and reached a multi-year high.’

The two analytics firms would not say how they obtained the subscription data.

Since subscribers deal directly with , the streaming giant is the only company that has exact figures on its subscription rolls.

On Wednesday, sent a letter to its investors saying that it fell short of its subscriber goal last quarter.

In the three month period which ended on September 30, 2.2 million global subscribers joined . Of those, just 180,000 signed up for the service in the United States.

Cuties, released by Netflix on September 9, tells the story of a French dance troupe

Cuties, released by on September 9, tells the story of a French dance troupe 

The French-Senegalese director of Cuties, Maïmouna Doucouré, has defended her film after coming under a barrage of criticism over claims it hyper-sexualizes young girls

The French-Senegalese director of Cuties, Maïmouna Doucouré, has defended her film after coming under a barrage of criticism over claims it hyper-sexualizes young girls

Those results were a sharp drop from the first two quarters of this year when added 16 million and 10 million subscribers respectively.

, which anticipated a drop in the number of subscribers during third quarter, told investors that the easing of coronavirus lockdowns as well as

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