Barbara Broccoli recently claimed Daniel Craig is the most handsome man in the world, but come off it, we all know he is not even the most handsome James Bond.
Even die-hard Dan-fans such as me know when to admit defeat. For the most handsome man in the world is, was and perhaps ever more shall be the young Sean Connery in his pomp as James Bond.
In 1962, when the then 32-year-old actor first climbed aboard 007's cap-toe Oxfords and into a midnight-blue dinner jacket to play the super spy, he set the Beauty bar very, very high.
Quite literally. At 6ft 2in Connery was the tallest Bond, perhaps even the perfect, onscreen distillation of tall, dark and handsome.
He had a beautiful face, with strong features that were perfectly symmetrical. His powerful physique bore testament to his previous employment as a bodybuilder and while he was athletic he was rarely, unlike later Bonds, called upon to do anything too taxing.
Barbara Broccoli recently claimed Daniel Craig is the most handsome man in the world, but come off it, we all know he is not even the most handsome James Bond. Pictured: Sean Connery in Dr No
Yes, there was a great deal of grunting and hand-to-hand combat, like the epic tussle with a Spectre agent on a train in From Russia With Love. Yet most of the time he just stood there being gorgeous, waiting for a woman in a black negligee to bring him another cocktail.
'That's a nice little nothing you're almost wearing. I approve,' he said to Jill St John in Diamonds Are Forever, when she did exactly that.
In those days, big screen heroes like Bond had to be virile and macho above all, with nerves of steel, muscles of teak and hearts of stone.
Connery somehow had to portray his Bond as an ornately masculine rascal capable of both cold-blooded killing and hot-blooded loving, sometimes even in the same scene.
For the most handsome man in the world is, was and perhaps ever more shall be the young Sean Connery (pictured in From Russia with Love) in his pomp as James Bond
The fact that he managed all this while oozing enough charm to (almost) smooch forbidding SMERSH agent Rosa Klebb bears testament to his skills.
In doing all this, debonair in a Turnbull & Asser shirt and Savile Row suit, he helped to define an era and a style.
Who could forget the casino scene in Dr. No, Connery's very first Bond film, when a character called Sylvia Trench asks his name.
'Bond, James Bond,' he replies, while simultaneously flipping open a gold lighter, sparking up an unfiltered cigarette, then continuing to talk as it dangles from his lips.