Shoppers are grappling with yet more coronavirus measures today as supermarkets bring in safety marshals and traffic light systems as a new lockdown begins.
As the four-week winter lockdown sweeps across England, supermarkets have implemented swingeing safety measures as they remain the last vestiges open for customers - with non-essential retail forced to close.
Asda is trialling a 'safer queuing' app that will see customers waiting in their cars before receiving a notification telling them they can enter the store.
It has stationed 1,000 'safety marshals' at the front of stores and in the aisles of larger stores who will 'reiterate Government guidelines to wear a face covering and maintain social distancing.'
The supermarket giant has also put antimicrobial handles on basket and trolley handles, to limit the spread of bacteria.
Aldi is continuing with a traffic light system limiting the amount of people in stores.
Stores have also started rationing again in a bid to curb panic buying with a Tesco in Ely, Cambs, putting limits on essential goods, such as toilet rolls, flour and eggs.
Supermarket bosses have reminded couples and families not to shop together and reemphasised a raft of stringent rules amid the latest coronavirus lockdown, which came into force in England at midnight.
People stocked up at the Asda superstore in Southampton, Hampshire
Asda has stationed 1,000 'safety marshals' at the front of stores and in the aisles of larger stores
Sainsbury's and Tesco have banned couples and families from shopping together in a bid to aid social distancing measures ahead of England's new winter lockdown. Pictured, Sainsbury's supermarket at Colton, on the outskirts of Leeds today
Lockdown one and two: Above, people observing social distancing while queuing at a Sainsbury's supermarket at Colton, on the first day of the first national lockdown on March 24. Below, a photo taken today, the first day of the second national lockdown in England
Panic buying: A man was left gobsmacked after spotting a fellow shopper buying trolley-loads of rice, pasta and crisps at an Aldi store in Lincoln ahead of the start of the new lockdown
Shops that can stay open:Food shops Supermarkets Garden centres Retailers providing essential goods and services
Shops that must shut (including but not limited to):Clothing Electronics stores Vehicle showrooms Travel agents Betting shops Auction houses Tailors Car washes Tobacco and vape shops
Aldi, Morrisons and Tesco have previously shared details of priority shopping hours for the elderly and NHS workers, which look set to remain in place throughout the four-weeks of restrictions.
Sainsbury's has today reminded customers to shop alone wherever possible in a bid to cut queues and aid social distancing inside its stores.
In a statement, CEO Simon Roberts said: 'Where possible, we ask that you only send one adult per household when you shop with us.
'This will help us manage the number of people in our stores and make your shop quicker and smoother.'
A notice on the supermarket's website adds: 'Our store teams will be asking groups with more than one adult to choose one adult to shop and will ask other adults to wait.
'Children are welcome if they are not able to stay at home.'
Advice from Tesco currently asks that 'only one person from each household comes in-store to do their shopping'.
Those at Waitrose have taken a similar stance, asking customers to 'help us manage the number of people in our shops by sending only one member of the household to do their shopping.'
The guidance adds: 'While this won’t be possible for everybody, we are very grateful for our customers’ support during this time of uncertainty.'
Last minute shoppers were seen in large queues outside a Costco in Lakeside, Essex, on Tuesday ahead of Thursday's national lockdown
Reams of shoppers were seen queuing up outside Costco yesterday ahead of the UK's second national lockdown on Thursday
Queues of shoppers went around the massive Costco store in Lakeside, Essex, yesterday as customers stocked up before Thursday's lockdown
More than 9,500 jobs have been put in jeopardy at some of the biggest High Street names as England goes into lockdown once again today.
John Lewis cut a further 1,500 jobs yesterday, adding to the 1,300 axed when it permanently shut eight stores in July.
Lloyds Bank is to make 1,070 more staff redundant on top of the 865 earlier in the pandemic.
And Sainsbury’s confirmed this morning that it will cut around 3,500 jobs across its Argos stores and supermarket meat, fish and deli counters.
Meanwhile Clarks shoes put the jobs of all 4,000 of its store staff on notice as part of its fight for survival.
This advice was reintroduced this week after the supermarket relaxed its approach over the summer.
Aldi is also encouraging customers to shop alone, with current advice stating: 'In order to help with social distancing, we are encouraging all customers to try and reduce the number of family members they bring with them into our stores.
'Where necessary we are using discretion, but like all supermarkets we’re asking people to come alone if possible to support social distancing in our stores.'
This guidance has been in place throughout the pandemic in many of the aforementioned stores.
Supermarkets across Britain first introduced measures banning multiple members of a family from shopping together in March, when Boris Johnson announced a draconian lockdown due to the growing pandemic.
He unveiled a second lockdown for England on Saturday, which will come into force at midnight tonight and last for four weeks until December 2.
Under the rules, all but essential shops will close alongside restaurants, pubs, hairdressers and leisure centres.
The furlough scheme that pays workers 80 per cent of their wages will be extended for a month, and travel outside the UK will be allowed only for 'work'.
Bare shelves at a Tesco superstore in Cambridge ahead of the national lockdown, as customers stock up on bread
Boxes of eggs are bare after customers panic buy items before England's national lockdown
Supermarkets are rationing their goods again as customers panic buy.
Tesco supermarket in Ely, Cambs, has put limits on essential goods, such as toilet rolls, flour and eggs.
Supermarkets have been urging people not to stockpile items, but customers