Amazon tells customers to buy Christmas presents early

Amazon tells customers to buy Christmas presents early amid fears of festive delivery delays caused by surge in online shopping Amazon  is telling customers to shop for their Christmas presents early this year Comes as more shoppers purchase items online amid coronavirus restrictions Company hired nearly 250,000 staff at its warehouses this year amid pandemic

By Bhvishya Patel For Mailonline

Published: 02:03 GMT, 18 November 2020 | Updated: 02:03 GMT, 18 November 2020

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Amazon customers are being urged to shop for their Christmas presents early in an effort to avoid shipping delays amid the festive period. 

The multinational giant, which is valued at $1.5 trillion, has asked consumers to order early as coronavirus restrictions force more shoppers to purchase their presents online.

It comes after the online giant employed nearly 250,000 staff at its warehouses and added an extra 100,000 temporary staff to its workforce to help its Christmas operation this year.   

Amazon has urged customers to shop for their Christmas presents early as more customers shop online amid the pandemic. (Stock image)

Amazon has urged customers to shop for their Christmas presents early as more customers shop online amid the pandemic. (Stock image)

Brian Olsavsky, Amazon's finance chief, explained that the retailer would be 'stretched' this year and it would be 'advantageous to the customer and probably to the companies' for orders to be put in early, Bloomberg reported.

He said: 'We'll all be stretched and it's advantageous to the customer and probably to the companies for people to order early this year.'     

Amazon began offering its Christmas deals in mid-October and also extended its returns window through to the end of January in a move analysts believe would relive further strain on its delivery network. 

Andy Taylor, director of research at the marketing agency Tinuiti Inc., told Bloomberg: 'Amazon has ramped up its capacity significantly since the start of the pandemic, but even its impressive capabilities will be put to the test during a holiday shopping season taking place during a pandemic.' 

On Tuesday, Amazon also opened an online pharmacy allowing customers to order medication or prescription refills, and have them delivered to their front door in a couple of days.  

The company said its online pharmacy would offer commonly prescribed medications to U.S

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