Nearly half of Britons think the BBC fails to represent their values

Nearly half of Britons think the BBC no longer represents their values, new research suggests. 

The survey, by polling organisation YouGov, found that 48 per cent said the BBC does not adequately represent their views, with the figure rising to 51 per cent in the North of England. 

A further 47 per cent of people in Scotland were unhappy with the BBC's coverage, while the figure was 58 per cent among Brexit voters. 

The findings come just a day after the broadcaster's complaints unit found a documentary about Dominic Cummings presented by Emily Maitlis broke accuracy rules. 

Investigators concluded the programme broke the rules by implying Mr Johnson's former chief aid was prejudiced against Muslims.   

Insurance Loans Mortgage Attorney Credit Lawyer

Nearly half of Britons think the BBC no longer represents their values, new research suggests

Nearly half of Britons think the BBC no longer represents their values, new research suggests

The new survey, carried out for The Times newspaper, also found only four per cent of Britons think the BBC's values have become more like theirs.

By contrast 33 per cent said the corporation's values had become less like theirs. 

Overall, older men living outside London and the South-east were most likely to be unhappy with the BBC's perceived values. 

The findings of the survey come ahead of a review by the Government into public sector broadcasting. 

Prime Minister Boris Johnson has previously made no secret of his desire to reform the corporation. 

There is speculation the licence fee could be scrapped.

A previous row was provoked over the suggested appointment of former Daily Telegraph editor and fierce critic Lord Charles Moore as BBC chairman. 

Sir Robbie Gibb, who was senior at the BBC before becoming Theresa May's director of communications in Downing Street, told The Times: 'These findings show why the BBC's director-general, Tim Davie, is right to make improving impartiality his No 1 priority.' 

Insurance Loans Mortgage Attorney Credit Lawyer

The survey, by polling organisation YouGov, found that 48 per cent said the BBC does not adequately represent their views, with the figure rising to 51 per cent in the north of England. Pictured: BBC director-general Tim Davie

The survey, by polling organisation YouGov, found that 48 per cent said the BBC does not adequately represent their views, with the figure rising to 51 per cent in the north of England. Pictured: BBC director-general Tim Davie

Mr Davie said last month an initiative to increase staff diversity was 'mission-critical'.   

A BBC spokesman told The Times that 'recent research' showed people still align with the corporation's 'core mission to inform, educate and entertain.

They added that new director general Tim Davie had made it 'very clear' the BBC must work hard to represent 'a very broad section of views.'

The BBC's documentary on Cummings, called Taking Control: The Dominic Cummings Story, risked misleading viewers by taking quotes from a paper by his think-tank about migration out of context, the unit said.

The documentary reported from a paper titled 'How Demographic Decline and its financial consequences will sink the European Dream' published by Mr Cummings' New Frontiers Foundation in 2005. 

The extract included in the programme stated: 'The consequences of economic stagnation coinciding with rising Muslim immigration cannot fill anyone familiar with European history with anything other than a sense of apprehension, at least, about the future of the Continent'. 

According to the Editorial Complaints Unit (ECU), the quotation 'tended to support the impression' that Mr Cummings was prejudiced against Muslims.  

The BBC lags behind Channel 5, Channel 4 and ITV among viewers for its perceived impartiality, according to previous research by Ofcom

PREV Has the riddle of Britain's true-life X-File finally been solved?
NEXT UK officially exits the European Union mogaznewsen