By Luke May For Mailonline
Published: 13:07 GMT, 5 January 2021 | Updated: 13:43 GMT, 5 January 2021
Radox will remove the 'for men' label from one of its product ranges after complaints online that it is sexist and 'completely inappropriate in today's society'.Insurance Loans Mortgage Attorney Credit Lawyer
Annoyed bathers have sent dozens of complaints over the label on Radox's Muscle Therapy Bath Soak range.
Yesterday Unilever said it would remove the label, but said the words 'for men' would remain on some other shower gels.
The announcement was welcomed as 'good news for female fans of Radox'.
Others criticised the move as unnecessary and said the brand should trust customers to use their common sense.
Most Radox bubble baths don't have any gender branding - but its muscle therapy product is targeted 'for men'. The Unilever company is now set to remove the branding
Mark Lehain from the Campaign for Common Sense said: 'Radox can obviously brand their products any way they like - but they should also trust their customers to use their own common sense when buying stuff.
'I'm a middle-aged guy and not averse to some 'feel heavenly' bubbles every now and again - and there will be plenty of women who can look past a 'for men' brand and enjoy a muscle soak.'
Another customer asked: 'Does it matter? As long as it smells of what you want it to and does the job just