Aldi's meteoric rise from the once unknown German supermarket

Aldi's meteoric rise: How the once unknown German supermarket giant turned two tiny Sydney stores into Australia's third largest chain in just 19 years - and it's gaining on Coles On January 25, 2001, Aldi opened up its first stores in Australia, both in Sydney Each store had just 900 products and shoppers brought and packed their bags  It overtook the IGA group to become the third-biggest supermarket company 

By Alana Mazzoni For Daily Mail Australia

Published: 06:37 GMT, 24 January 2021 | Updated: 06:37 GMT, 24 January 2021

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German supermarket chain Aldi managed to turn two humble Sydney stores into Australia's third largest chain in less than two decades.

On January 25, 2001, Aldi opened up its first stores in Australia - one in Marrickville, in Sydney's inner west, and the other near Bankstown airport. 

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Each store had just 900 products, and in lieu of checkout operators, customers had to bring and pack their own groceries. 

Aldi also went against the traditional supermarket grain by requiring shoppers to pay with a gold coin to use trolleys.

Aldi's first foundation stone was laid in 1913 with the opening of a small food store in the German town of Essen

Aldi's first foundation stone was laid in 1913 with the opening of a small food store in the German town of Essen

Part of Aldi's popularity can be attributed to its bi-weekly 'special buys,' where heavily discounted items - that traditionally wouldn't be sold in supermarkets - go on sale

Part of Aldi's popularity can be attributed to its bi-weekly 'special buys,' where heavily discounted items - that traditionally wouldn't be sold in supermarkets - go on sale

In its special buys, the supermarket giant sells everything from ski gear, bed frames, lawn mowers, televisions and vacuum cleaners

In its special buys, the supermarket giant sells everything from ski gear, bed frames, lawn mowers, televisions and vacuum cleaners 

The chain turned away from gimmicks such as loyalty rewards that other supermarkets were driving home. 

Another part of Aldi's success was that it filled a gap in the market for 'no frills' supermarkets as Bi-Lo and Franklins were on

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