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Amazon Prime Day 2021 is here and over the next 48 hours the mega-retailer is offering millions of deals across its site on everything from homeware and technology to beauty, fashion and gaming.
The annual shopping extravaganza sees Prime members across the globe treated to great discounts across all categories including huge savings on Amazon Devices, up to 50 per cent off makeup from L'Oreal Paris, Rimmel, Maybelline and Real Techniques and up to up to 30 per cent off toy brands including Barbie, Fisher Price and Hot Wheels.
Promotions were unveiled in the early hours of Monday and will run until midnight on Tuesday as customers rush to get their hands on the best deals - which include up to 35 per cent off smartphones from Samsung and Garmin and up to 30 per cent off large appliances.
Highlights are the Fire TV Cube for £59.99 (was £109.99), Fire TV Stick 4K for £26.99 (was £49.99) and the Fire HD 10 Tablet at £79.99 (was £149.99).
This year's summer dates for Prime Day mark a return to the norm for the company; historically Amazon has held its shopping extravaganza in mid-July but delayed the event until October in 2020 due to the COVID-19 pandemic.
To get the best bargains, UK-based banking service thinkmoney offered their top tips - including using the Lightning Deals, where items are cheaper for just 30 minutes, asking Alexa to make a purchase if you’re short on time and create a priority order wish-life beforehand so you don’t overspend.
The firm also noted customers should make the most of the extra £6 you can get for every £50 gift card you purchase; the offer is limited to one reward per Amazon account and for new Top Up customers only.
But it's not just Amazon offering amazing sales today; rival retailers such as AO.com and Shoeaholics have also unveiled a host of bargains across homeware, technology and fashion and beauty.
Here, FEMAIL rounds up some of the best deals to be had on Amazon and high street outlets online...
TECHNOLOGY
Amazon's most popular smart speaker enables you to voice control your music using Alexa and steam songs from Amazon Music, Spotify and others, as well as listen to audiobooks from Audible.
Enjoy brilliant picture with access to 4K Ultra HD, Dolby Vision, HDR, and HDR10+. Launch and control your favourite movies and TV shows with the Alexa Voice Remote. Use the dedicated power, volume and mute buttons to control your compatible TV, soundbar and receiver.
Fire TV Cube is the only streaming media player that lets you control your compatible satellite box with the sound of your voice, enabling you to put down the remote and dive straight into your favourite films and TV programmes.
With its 8-inch display and up to 64GB storage capacity, the all Fire HD tablet is great for reading, browsing the web, watching videos and listening to music. It now comes with USB C for easier charging and is 30 per cent faster thanks to its 2.0 GHz quad-core processor.
This tablet has a 10.1" 1080p full HD display and 32 GB of internal storage. Up to 12 hours of reading, browsing the web, watching videos and listening to music with USB-C port for easy charging.
Enjoy premium sound, limit background noise with Bose Active Noise Reduction, and get up to five hours of music playback on a single charge with Echo Buds, which give you hands-free access to Alexa.
Amazon's most popular smart speaker now comes with a fabric design and improved speaker for richer, louder sound. It enables you to voice control your music using Alexa and steam songs from Amazon Music, Spotify and others, as well as listen to audiobooks from Audible.
ShopA Nintendo Switch - available in either Neon Red or Neon Blue - and games such as Sports Party and Monopoly feature in this bundle. This model includes battery life of approximately 4.5 - 9 hours.
The webcam is built to deliver pixel-clear video and disturbance-free audio, according to the makers
ShopThe Galaxy S20 is designed to fit comfortably in your hand, while still giving you a deluxe screen, cutting-edge processing power and triple lens camera.
This plug-in Echo device lets you get help from Alexa in more places in your home. Use your voice to set timers or create daily reminders. Check the news, weather or traffic. Ask for sports scores, film screening times or restaurant opening hours.
Work and play all day with the power and performance of a 10th Generation Intel Core i3-10110U processor, long battery life and ample storage when purchasing this HP Chromebook.
ShopYou’ll enjoy razor-sharp 4K, plus a huge range of really bright, lifelike colours thanks to Dolby Vision HDR.
These bluetooth wireless earphones offer app control, USB-C fast charging and an incredible 45 hours of battery life on-the-go.
NuraLoop adapts its sound to perfectly match your hearing and bring your music into sharp focus. It also boasts Active Noise Cancellation (ANC) or a Social Mode as well as a 20-hour battery life.
Ausdom AW33 is equipped with an omnidirectional microphone, coupled with a noise reduction function that filters out external background noise, making the sound purer and clearer. It has full HD 1080p video calling and recording, as well as automatic light correction technology.
The Trust Ymo is a wireless full-size keyboard - with a QWERTY UK layout and including a numpad - and comes with a wireless mouse. This set is compatible with Windows PCs and laptops, MacOS and ChromeOS.
The LG 75UP75006LC 75 inch TV gives you vibrant viewing in Ultra HD on an grand scale. Meanwhile, access all of your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+, Twitch and more on LG’s easy-to-use webOS smart platform.
The impressive 11 inch QHD display's 1600 x 2560 resolution and 120Hz refresh rate on this device bring everything to life with rich, vibrant colours and amazing contrast - perfect for enjoying your favourite websites, streaming and social media.
Chipolo ONE is a tiny Bluetooth item finder to easily attach to all the essentials. It's available in a range of super-bright colours for the perfect accessory and has the longest battery life, water-resistant, and loudest sound on the market.
It also includes selfie mode which means you can click the Chipolo and your phone can take that selfie from a distance.
Nuraphone adapts its sound to perfectly match your hearing and bring your music into sharp focus.
It also boasts Active Noise Cancellation (ANC) or a Social Mode as well as a 20-hour battery life.
The JBuds Air Sport feature an over-ear hook for sport-focused activities and 40 hours of playtime. The earbuds themselves hold a 6-hour battery life in each earbud and 34+ additional hours in the charging case.
Amazon's most popular smart speaker now comes with a digital clock. It enables you to voice control your music using Alexa and steam songs from Amazon Music, Spotify and others, as well as listen to audiobooks from Audible.
With a neat and compact 5.5-inch touch screen display, the Echo Show 5 helps you manage your day, watch videos and connect with friends and family. It has Alexa built-in and is perfectly sized for a bedside table or kitchen counter-top.
High-quality photos shot with the EOS M200 last the test of time – capturing the ambience of important occasions and showing your subjects at their best, say the creators.
Enjoy a 7" tablet with 16 GB of storage and up to seven hours of battery life. Download content to watch and play on the go.
This Kindle has an adjustable front light which lets you read comfortably for hours, indoors and outdoors, day and night. It also offers a 167 ppi glare-free display that reads like printed paper, even in direct sunlight.
These wireless headphones offer active noise cancellation for uninterrupted listening pleasure and great wireless sound with deep dynamic bass.
This sound bar provides higher sound quality compared to your TV and has a dialogue mode to make every word and detail stand out.
With a huge capacity (more than five charges for iPhone XS), the portable Anker PowerCore 20000 power bank is a must-have tech accessory for keeping your smartphones, tablets and other mobile devices powered up on the go.
HOME
A handy household cleaner, this bestselling Shark steam mop makes light work of creating sparkling hard floors and germ-free surfaces (hardwood, tiles, glass, worktops, ovens and more), removing up to 99.9 per cent of common bacteria.
With a saving of 60 per cent, these bestselling dishwasher tablets’ powerful formula removes stubborn stains and even baked-on food, leaving your dishes and cutlery sparkling clean.
This Shark Upright Vacuum Cleaner transforms into a portable device to easily clean stairs, sofas and under furniture. It also comes with a pet brush to remove pet hair from furniture.
Amazon's Blink Mini is a indoor, wired security camera with motion detection and two-way audio that lets you monitor your home day and night. See, hear and speak to people and pets in your home through your smartphone with Blink Mini’s live view and two-way audio features.
This 2-in-1 has a detachable electric hand whisk and stand mixer with powerful 250w motor, thumb-tip speed selection and one-touch turbo boost – making cooking and baking quick and easy.
Today Amazon is on a roll with their toilet paper Prime Day deals, including 54 rolls of Andrex Toilet Roll - Skin Kind Toilet Paper with Aloe Vera Extract now £16.79 - that's less than 32 pence a roll. There's never been a better time to bulk buy.
The Halo Capsule weighs 2.6kg and has a run time of 60 minutes. It has a 1.6l capacity in the hopes that it can clean a home in one go without needing to be emptied.
The SwitchBot Curtain is a small wireless device that makes any curtains smart with a 30-second installation. After attaching to your curtain, you can open and close it with your smartphone. Or, just set a schedule to automatically open or close the curtain.
Whether you are cooking up a storm with a BBQ, or just offering light refreshments, this grey rattan garden furniture range offers multiple seating options. It's a sofa set that also comes with a garden bench. Meanwhile, the premium rattan weave ensures longevity and outstanding weather resistance.
This wood kitchen trolley offers plenty of storage space for various utensils thanks to its worktop, drawer and cupboard. It also has three storage shelves - one specifically for wine bottles - and one towel rail.
This lounge chair offers a high-quality cotton and blended fabric which is soft to the touch but hard wearing, as well as a high-density sponge seat to ensure it is comfortable and durable.
With this high-grade rattan sun lounger from Yakoe you will transform your garden, terrace, balcony or spa area into a real well-being oasis. On sunny days, the sun loungers convertible sun roof offers soothing shade and wind protection.
A combination of shoe organiser and entryway bench, this product provides a seat for putting on shoes and a neat space for organising your items in your hallway. Made of high quality rustic effect wood with removable cushion, this metal frame provides extreme stability.
These towels are made with 100 per cent cotton using Hygro technology. This spinning technique captures water faster for ultimate absorption, whilst maintaining the plush feel of a towel.
Moda furnishings are offering a 15 per cent off deal across the Prime Days, meaning this six seat dining table for outside, with ceramic glass top table, drops from £2,745 to £2,333.25.
Breville Halo Air Fryer allows cooks to fry, bake, grill and roast with just half a spoon of oil. The large 5.5 litre basket is ideal for family meals and has enough space for a whole chicken. There's presets for fries, chicken, vegetables, steak and fish along with manual options to tailor cooking to your liking.
The All-in-One Coffee House makes your choice of espresso, filter coffee or capsules in one compact machine.
For an espresso, a 15-bar pump provides quality espresso with a rich cream, whilst the steam wand allows you to create the perfect micro-foam for those coffee shop style cappuccinos, lattes and flat whites.
This powerful Bosch Rotak 34 lawn mower promises to deliver impeccable performance – cutting through even long grass effortlessly thanks to its 1300 watt Powerdrive motor.
The 3-in-1 system can be used for screw-driving, drilling and impact drilling. It also features 20 torque settings for screw-driving in different materials.
This grass trimmer has a power select runtime extender, meaning you can increase the power for tough overgrown areas and reduce the power for lighter tasks to extend the battery runtime.
This vacuum boasts bagless cleaning, self-cleaning brushroll to prevent clogged hair and flexible design to make cleaning awkward areas easy.
Open either of the two doors on a Samsung integrated or freestanding Fridge Freezer and you’ll be surprised by how much room is created by the streamlined insulation and cooling technology.
This easy-to-assemble heater is designed for both wall-mounted and free-standing use, for added versatility.
The EufyHome app, and Amazon Alexa and the Google Assistant voice control-services let you accomplish your vacuuming needs with zero effort from you.
This award-winning Simba Hybrid Mattress, Which? Best Buy 2020 & recommended by T3, Good Housing Institute and Ideal Home, offers spring and foam and is delivered vacuum-packed, rolled in a box.
The Duo does everything you can do with 7 other appliances: pressure cooker, sauté pan, steamer, slow cooker, rice cooker, food warmer, and yogurt maker. Clear the clutter from your counter and do it all with just one tool. This 5.7 litre pot comes in brushed stainless steel and black.
Three culinary tools in one kitchen appliance; food processor, multi-serve blender and personal blender, the Ninja 3-in-1 Food Processor creates anything from dips to drinks, doughs and desserts. Plus, ingenious automatic one-touch blending and processing programs do all the hard work for you.
Disinfecting high-touch surfaces helps keep everyone healthy and safe, and now Amazon is making it easier and cheaper to keep surfaces clean with its bulk-buy offer of Dettol Wipes.
See, hear and speak to anyone at your door from anywhere with Ring Video Doorbell. Get instant notifications when visitors press your doorbell or trigger the built-in motion sensors.
Save 31 per cent on Mrs Hinch's favourite handheld vacuum. Small and lightweight handheld the cleaning queen uses the Shark vac on a daily basis to clean everything from crumbs on the kitchen worktop to messes in her makeup drawers.
FASHION & BEAUTY