CNN's Brian Stelter's revised book 'Hoax' has delivered 'embarrassing' sales in its two weeks on the shelves, data obtained by DailyMail.com shows.
Stelter originally released his book Hoax: Donald Trump, Fox News, and the Dangerous Distortion of Truth in August 2020, but on June 8 released an updated version with new chapters on the January 6 Capitol Riot, claims of voter fraud, and the rise of conservative media outlets Newsmax and OANN.
But despite Stelter's aggressive book tour - which included stops at CNN's Cuomo Prime Time and New Day, MSNBC's Chris Hayes, C-SPAN, the Joe Madison Podcast, a launch party and nonstop promotion on his Twitter - the numbers are worrisome.
According to Bookscan, 'Hoax' sold just 1,738 copies in its first week, which left it off of the Publisher's Weekly bestseller list.
The book doesn't even appear on Amazon's bestseller list and is ranked 4,007- behind children's books.
Earlier this month, CNN's Brian Stelter released an updated version to his 2020 book Hoax: Donald Trump, Fox News, and the Dangerous Distortion of Truth
Stelter said he added 20,000 words to the original, 13 new chapters and even changed the cover to show faces of Fox News hosts instead of the back of Trump's head
Despite Stelter's aggressive book tour - which included stops at CNN's Cuomo Prime Time and New Day, MSNBC's Chris Hayes , C-SPAN, the Joe Madison Podcast, a launch party and nonstop promotion on his Twitter - his book hasn't sold. Stelter and his CNN colleagues are pictured at the launch party
Several CNN talent and executives joined Stelter for his book launch party at a bar in Hell’s Kitchen, Manhattan last week.
High-profile CNN anchors Alisyn Camerota, Victor Blackwell, Ana Cabrera, and Poppy Harlow all showed up to support their colleague.
Ousted CNN chief legal analyst Jeffrey Toobin - who returned to the network this month after an embarrassing suspension - was also in attendance.
In its initial release, 'Hoax' did make the New York Times bestseller list. Stelter said he added 20,000 words to the original, 13 new chapters and even changed the cover to show faces of Fox News hosts.
Stelter with his wife Jamie Shupak at the launch party for his book
The description says the book is 'for anyone who reads the news and wonders how we got here, and what happens next.'
This comes as Stelter's ratings continue to plummet after his Father's Day episode of 'Reliable Sources' drew only 656,000 viewers in his least-watched showing of 2021.
It marks the the 12th consecutive week Stelter's show failed to hit one million views.
In comparison, Fox News, which Stelter has been critical of, airs 'MediaBuzz' during Stelter's direct timeslot. That show averages 1.14 million viewers to top 'Reliable Sources' by 74 percent, Fox News reported.
Reliable Sources, which airs weekly on Sundays, has suffered a disastrous ratings drop since interest from early this year peaked for all cable news amid the Capitol riot and Inauguration Day.
So far in June, Stelter's ratings are down 57 percent overall since January, and 67 percent in the key age demographic prized by advertisers, 25-54, according to Nielsen data reviewed by DailyMail.com.
Biden's presidency has seemingly zapped CNN's ratings.
The Washington Times reported CNN as a whole lost 44 percent of its total audience since the last week of January,
