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Influencers in Norway will soon have to label any photos they post on social media which have been retouched.
The new regulation comes as an amendment to Norway's Marketing Act and has been brought in as part of the country's efforts to tackle unrealistic beauty standards.
The law, which was introduced as part of a bill from Norway's Ministry of Children and Family Affairs, will ensure that adverts and social media posts which manipulate the appearance of a person's body are clearly marked.
When it comes into effect, any influencer who is making money off their posts will be required by law to label retouched posts with a mark designed by the government.
Melina Johnsen, a Norwegian influencer, appeared on the Norwegian version of Ex On The Beach in 2018 and is known for her photos with designer fashion items in luxurious locations (there is no suggestion this image has been manipulated)
Norwegian influencers will soon be forced to include a government designed watermark on any post which has been manipulated, retouched or even filtered to change body appearance
The law was sanctioned by the Norwegian parliament on June 11 and applies to photos with any alterations that affect the appearance of someone's body size, shape or skin, including even the use of simple filters.
The amendment reads: 'The advertiser and the person designing the advertisement must further
