Businesses near Jeremy Clarkson's Diddly Squat Farm say they have been ...

Businesses near Jeremy Clarkson's farm have said tourism is booming following the success of his new Amazon Prime TV show.

Chadlington and the nearby town Chipping Norton, in the Cotswolds countryside in Oxfordshire, have received an influx of visitors since the launch of the presenter's Diddly Squat Farm - which appears on his fly on the wall show, Clarkson's Farm.

The Amazon show's roaring success - and the recent opening of Clarkson's popular Diddly Squat Farm Shop - has now seen thousands of tourists descend upon the area.

The boom in tourists comes just weeks after the former Top Gear host, 61, was left facing a furious backlash from residents complained about fans clogging up narrow country roads while visiting his new farm shop.             

But despite reports the shop was hitting the trade of local shops other locals report it has actually helped their business.

Butcher Jim Johnson of Slatters in Chadlington said some of his customers had been left slightly underwhelmed by what was on offer in Clarkson's shop and were arriving to his store instead.

He said: 'It hasn't been a bad thing.

'We're getting the odd person in who's been and is disappointed in his range because he can only sell things from West Oxfordshire.

'People aren't coming there to buy, they're coming to take photographs.

'We had some people who'd come from West Bromwich just to take photographs.'

A volunteer at Chadlington Quality Foods said: 'As for the new fame the series has brought to the village - well, we've always been very happy with the way that the village presently is, although it has certainly made for interesting times and given us plenty to talk about.'

Cllr Dean Temple, whose ward covers Chadlington, said of the TV show: 'I must say it has brought quite the increase in my inbox.

'Obviously advertising a business on TV was always going to have a massive response with many, I suspect, coming hoping to meet the stars of the show.

'Hopefully as the novelty wears off the traffic should decrease and local businesses including the newly reopened Tite Inn should see an uptake in trade as those who have travelled far will want to enjoy more of our lovely part of the Cotswolds.

'I am of course working with all concerned parties to sort out the outstanding issues.'