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As the most successful newspaper appeal of all time, it’s already been honoured with a prestigious prize at the British Journalism Awards. Now it’s winning plaudits from the marketing world as well.
MailForce – the awe-inspiring campaign which has raised a staggering £25million in cash and equipment in less than a year – has beaten household brands including John Lewis, Tesco Mobile, Aldi and Cadbury to scoop the award for best fundraising campaign at the Purpose Awards.
Backed by leading titles PRWeek, Campaign and Third Sector, the influential awards recognise initiatives that ‘successfully further positive causes’. And what could be a more worthy winner than MailForce?
The awe-inspiring campaign which has raised a staggering £25million in cash and equipment in less than a year
