Coors Light’s announcement about its new beer has left a weird taste in the mouths of social media users.
The brewery and sponsor of the Tampa Bay Lightning drew dozens of mocking comments on Twitter for its "Champions Ice," a limited-edition brew using ice scrapped off the rink at Amelie Arena following the hockey team’s Stanley Cup win over the Montreal Canadiens.
The Rocky Mountain-based brewery turned heads after explaining that it took to the subtropics of Florida to use shavings collected by the Tampa Bay Lightning Ice Crew after the team’s first game of the Stanley Cup Final against the Montreal Canadiens.
The shavings were shipped to Colorado in stainless steel hydro-flasks and used to create 55 half-barrels of beer to send to distributors in Tampa.
But Twitter users were quick to knock the new brew with many wondering just how sanitary it would be to drink ice that NHL athletes had bled, sweated and spit all over.Insurance Loans Mortgage Attorney Credit Lawyer
Coors Light recently created "Champions Ice," a limited-edition brew using ice scrapped off the rink at Amelie Arena following the Tamp Bay Lightning's Stanley Cup win over the Montreal Canadiens.
Twitter user Justin B Shirley wrote, 'That sounds unsanitary to say the least,' Cam Cole said that Coors 'presumably filtered out the blood, sweat and saliva,' and user Dr. Internet, PhD, said, 'I hope they remember to remove the paint.'
Christina Settimi tweeted 'The ice these guys just spit, sweat and bled on? That has to be against board health regulations?' She then added, 'What do they do with the part of the ice the losers touched?'
JayEd tweeted a gif of American idol judge Randy Jackson saying, 'Yeah, that's gonna be a no from me dawg.' Broward Gator, whose profile says he's a restaurateur, wrote, 'Imagine the worst beer you could possibly brew. Then imagine Coors Light. Then imagine Coors Light brewed using melted ice shavings, sweat, and blood collected from the rink at the end of the first period of a Tampa Bay Lightning Stanley Cup game.'
Others poked fun at the fact that the beer came from Coors, with Leon Liebl referencing their tagline by writing, 'This doesn't sound like pure Rocky Mountain spring water.' Another user named Edgar wrote, 'Nothing like the taste of blood to add flavor to Coors light.'
However, some fans were die hard enough to have the beer pique their interest. User Xanny DeVito tagged comedian Bert Kreischer to ask the famed party animal to drink 'Champions Ice' out of the Stanley Cup.
And Frenchy Alou joked about wanting to drink his favorite players bodily fluids, writing,