View
comments
The BBC's drive to promote women has led to men feeling the corporation no longer reflects them after efforts to increase the number of female stars and up women's pay.
The BBC's annual report shows that 28 per cent of its male viewers feel the corporation 'no longer reflects people like me', up from 23 per cent last year.
According to the Telegraph, when asked if the BBC is effective in its mission to inform, educate and entertain, only 75 per cent of men said yes compared to 82 per cent of women.
A report has revealed men feel the BBC no longer reflects them after the drive to increase women on air and on screen. Pictured: Vicky McClure and Kelly McDonald in Line of Duty
The report states: 'There are differences in the consumption and impact of the BBC comparing between audience groups though that we are seeking to narrow, and perceptions that we are focused on improving.'
The BBC has been making a concerted effort to increase the number of women on its screens and to close the gender pay gap in recent years.
It saw the launch of the 50:50 project which challenges teams within the organisation to have 50 per cent women on their staff.
The initiative was created to drive up the number of women on screen and on air and has seen the likes of Zoe Ball and Sarah Cox take over prime time slots on BBC Radio 2, for example.
The report itself is dominated by pictures of women, including Kelly Macdonald and Vicky McClure without any of their male co-stars from Line of Duty.
Pictured: Lauren Laverne remains one of the top paid talents in the BBC
