Drug dealers have been targeting middle-class users with 'ethically sourced' cocaine marketed at £200 a gram.
Wealthy users are shelling out a fortune for the upmarket sniff to suit their 'vegan, organic' lifestyle, according to one former soap actress.
Britons have reportedly been behind a rise in demand for the ethically sourced drugs, which have been dubbed 'woke coke'.
The product is sold with tags including 'environmetally friendly' and 'ethically sourced', with promises it is produced by well-paid farmers.
But experts have warned that there is nothing to back these claims and they are simply a 'very clever' marketing ploy that is encouraging users to pay through the nose for the illicit substances.
Drug policy expert Neil Woods called the move a 'woke coke con' and told the Daily Mirror there is no way to produce environmentally friendly or ethically sourced cocaine.
He told the publication: 'I have been shown ads for "environmentally friendly sniff" but it's nothing but a very clever marketing ploy.
Britons have reportedly been behind a rise in demand for the drugs, dubbed 'woke coke', which is sold with tags including 'environmetally friendly' and 'ethically sourced' (stock image)
But experts have warned that there is nothing to back these claims and they are simply a 'very clever' marketing ploy that simply boosts the 'obscene' profits generated by drug lords (stock image)
'At £200 [$435] a gram, I call it the "woke coke con",' adding that it was another way to boost the 'obscene' profits being generated by drug lords with the cocaine trade in the UK.
Former soap actress Davina Taylor revealed in October that celebrities were being roped in by the ploy as it fit in well with their lifesyle choices.
She previously said: 'In Chiswick everyone's got woke coke – it's from 'sustainable sources' in South America.
'They're like, "Hi, darling, I've got woke coke. It's all PC, £200 a gram". They've got their vegan food, their organic wine and their woke coke and a spliff going.'
The actress, who appeared on Hollyoaks in the UK, slammed the 'hypocrisy' of their claims.
It is estimated that at least 9% of the 3.2million people in England and Wales has taken a drug in the past year, according to a goverment report published last year.
Among young people the figure is even higher, with the figures suggesting almost a one in five young adults aged 16 to 24 have taken an illicit substance in the previous 12 months.
These users contribute to a booming market in the UK, with People in England
