Shark attacks are rebranded as 'negative encounters' in Australia

Shark attacks are rebranded as 'negative encounters' in Australia
Shark attacks are rebranded as 'negative encounters' in Australia
Shark attacks are rebranded as 'negative encounters' in Australia in a bid to improve the animals' image Shark incidents are to be rebranded as 'negative encounters' instead of 'attacks' Officials in Queensland and NSW are shifting away from using 'attacks' It is an attempt to change the animals' image as a 'man-eating monster' 

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Shark attacks in Australia are to be rebranded as 'negative encounters' to avoid scaring people away from public beaches. 

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In parts of the country, officials will call the 'attacks' 'bites' instead in an attempt to change the animals' image as a 'man-eating monster'. 

Queensland and New South Wales are shifting away from using 'attacks', in a move which scientists say is welcome and overdue. 

The Department of Primary Industries in NSW describes an encounter as 'incidents' or 'interactions' in their official reports, the Sydney Morning Herald reported

Shark attacks in Australia are to be rebranded as 'negative encounters' to avoid scaring people away from public beaches and in an attempt to change the animals' image as a 'man-eating monster' (file photo)

Shark attacks in Australia are to be rebranded as 'negative encounters' to avoid scaring people away from public beaches and in an attempt to change the animals' image as a 'man-eating monster' (file photo) 

Researchers say encounters were dubbed as 'accidents' before the 1930s when surgeon Victor Coppleson began to describe them as attacks. 

Leonardo Guida, a shark researcher at

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