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Shark attacks in Australia are to be rebranded as 'negative encounters' to avoid scaring people away from public beaches.
In parts of the country, officials will call the 'attacks' 'bites' instead in an attempt to change the animals' image as a 'man-eating monster'.
Queensland and New South Wales are shifting away from using 'attacks', in a move which scientists say is welcome and overdue.
The Department of Primary Industries in NSW describes an encounter as 'incidents' or 'interactions' in their official reports, the Sydney Morning Herald reported.
Shark attacks in Australia are to be rebranded as 'negative encounters' to avoid scaring people away from public beaches and in an attempt to change the animals' image as a 'man-eating monster' (file photo)
Researchers say encounters were dubbed as 'accidents' before the 1930s when surgeon Victor Coppleson began to
