Families could receive discounts and free tickets under a government-backed rewards programme to encourage the public to eat healthier food and exercise more.
The proposed scheme will monitor supermarket spending and reward those who reduce their calorie intake and buy more fruit and vegetables.Insurance Loans Mortgage Attorney Credit Lawyer
It will also hand out 'loyalty points', via an app, to those who increase their exercise by taking part in organised events or walking to school.
Under the plan, the points earned through exercise and healthy eating would be exchanged for discounts, free tickets or other incentives.
The scheme is to be launched in January, The Daily Telegraph reported.
Sir Keith Mills, the entrepreneur behind Air Miles and the Nectar loyalty scheme, has reportedly been drafted in to help lead the