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Estate agents plan a £30 charge for those viewing a property to stop people booking a slot and not showing up as well as nosey neighbours.
The new website, ViewRabbit, will send a link to prospective buyers and tenants where they can pay the fee to guarantee the viewing.
The charge is currently £30, but the website has not ruled out a higher charge for highly sought-after or more expensive properties, The Times reported.
Founder Michael Riley got the idea after seeing estate agents become fed up with the number of people who skipped viewings after reserving them.
Estate agents plan a £30 charge for those viewing a property to stop people booking a slot and not showing up through new website ViewRabbit, which sends a link to prospective buyers