North Carolina car dealership faces boycott after calling black woman 'Bon ...

North Carolina car dealership faces boycott after calling black woman 'Bon ...
North Carolina car dealership faces boycott after calling black woman 'Bon ...

A North Carolina car dealership is facing continued backlash after one of its employees called a black woman 'Bon Quisha' in a Facebook post, rather than her actual name.

Trinity Bethune, 21, was reportedly excited to buy her first car with the money she earned as a personal care assistant at a nursing home, according to WTVD

But after she purchased her new car from Lumberton Honda, the dealership posted a photo of her in front of her new car with the caption: 'Congratulations to Bon Quisha on her 2016 Toyota Camry.'

When she saw the Facebook post later, Bethune commented: 'I'm  not sure if this is a "joke" or something, but my name is definitely Trinity Bethune.

'I'm very offended by this post, it's almost a racial slur,' she continued. 'If I'm not addressed by MY name, then please don't address me at all.'

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The since-deleted post has now gone viral, with many across the country calling for a boycott of the dealership, commenting on its posts '#TrinityBethune' and 'our dollars matter, stop buying here.'

It is unclear who created the post and what their motivation was, but  'Bon Quisha' is considered  a derogatory term for black women.

It is defined on Urban Dictionary as a 'loquacious white boy that acts like a black woman as a joke.' 

The Lumberton Honda in North Carolina congratulated 'Bon Quisha' on the purchase of her 2016 Toyota Camry last week, but the woman's name is actually Trinity Bethune

The Lumberton Honda in North Carolina congratulated 'Bon Quisha' on the purchase of her 2016 Toyota Camry last week, but the woman's name is actually Trinity Bethune

When she saw the post, Bethune said she was 'offended by the post,' saying 'Bon Quisha' is 'almost a racial slur,' and writing that they should have addressed her by her name

When she saw the post, Bethune said she was 'offended by the post,' saying 'Bon Quisha' is 'almost a racial slur,' and writing that they should have addressed her by her name

Shortly afterwards, her brother, Tyrone Jacob, shared the post, and made it go viral with 23,000 shares as of Monday, even though it has since been deleted

Shortly afterwards, her brother, Tyrone Jacob, shared the post, and made it go viral with 23,000 shares as of Monday, even though it has since been deleted

Her brother, Tyrone Jacob, later made the 'disgusting' post go viral, with 23,000 shares as of Monday, even though the dealership has since deleted the post.

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On Thursday, he wrote: 'This is not how I planned to congratulate my little sister on her first car purchase. This is completely intentional, disgusting, unfair and many other adjectives I could use to describe this situation.

'Rather than responding like a "Bon Quisha," I'm responding like a Karen,' he wrote, alleging: 'This was not a mistake.'

'With the exception of the letter "n," her name is spelled using the first row of the keyboard. Typing Bon Quisha requires effort and intent.

'I'm outraged that she was publicly humiliated without a public [or] private apology.

'I'm waiting to hear back from a couple of my colleagues in the legal space, but please tell me if this is something my family should explore.'

He added that Bethune was 'not well at the moment,' and said, 'If you know her, please send love her way.'

The next day, Bethune shared her own thoughts about the incident, writing: 'To everyone asking "could this be an honest mistake?" No it could not have been.

'It was intended as a "joke," I'm  assuming,' she wrote on Facebook. 'I'm very offended. If you know what a Bon Quisha [is] you will be also.

 'As a black woman, I carry myself in a way where I will not be stereotyped,' Bethune wrote. 'This is public humiliation and at the LEAST, I deserve an apology.'

She told WTVD: 'The name "Bon Quisha" seems like a stereotype for someone, you know, for them to be like ghetto. It's something people use towards black people as a racial slur and as an offensive term.'

Bethune said she has not touched the new car since

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